A Closer Look at Google’s Largest Local Algorithm Update : Vicinity Update
Google’s search algorithms and updates have been developed to fetch data from its search indexes and instantly deliver the most relevant search results. Using algorithms and a variety of ranking factors, the search engine delivers results ranked according to relevance…
Conversion Rate Optimization: What is It? Why and How to Do It?
Today’s online marketing aims to drive traffic towards websites so that they can get a chance to convert this traffic into qualified leads for sale. But that is only half done. Making the most of traffic and leads can…
2022 Web Design Trends: Fun Imagery, Creative Scrolling, Drawings, and More to Rock the Next Year
So we are already 15-16 days into 2022, and new web design trends are already popping out all over the online landscape. Other trends have been making their way from previous years, provided that they have become more common. Web…
5 Ways to Manage Negative Feedback in a Positive Way
It is never pleasant to receive criticism or negative feedback. Negative feedback can negatively impact your confidence and morale, regardless of whether you work in a company or provide a service. Negative feedback, however, can be helpful in improving…
ADA Accessibility: Why Not Having It Can Land You in Legal Trouble
Does your website meet the ADA compliance standards? If not, you might be slapped with an ADA lawsuit. ADA compliance stands for the Americans with Disabilities Act Standards for Accessible Design. This act requires all the digital forms of information and…
Evergreen Content Myths and How to Keep It Alive Longer
A popular myth about content marketing is that it is simply about following trends. However content marketing is not about being a trend follower or about going viral. The backbone of content marketing is to create evergreen content or…
Types of Social Media Influencers. How to Choose the Right One?
The past five years have witnessed the dramatic growth of influencer marketing and are estimated to become a $15 billion industry by 2022. Influencer marketing has gained momentum, with over 90% of brands claiming to tap into this type of strategy. To…
How to optimize your Responsive Search Ad?
When you have not worked in search marketing, it’s almost difficult to describe what it’s like to feel like you’ve created the most effective ad for your product or service. An effective call to action, using the right keyword/ad text…