A/B Testing Your Responsive Search Ads: Why It Still Matters
A/B testing has been a traditional practice to improve advertisements. It is the process of comparing two versions of the same ads and measuring the difference in performance. As a marketer, you must have done AB testing with your expanded…
10 Content Marketing Trends to Watch In 2022
Since the COVID-19 pandemic, there has been a dramatic change in the informational needs and consumers’ behavior. This shift generated new and more extensive content marketing trends. Since consumers have been shifting online, businesses and companies have been looking for…
Make Banner that Connects your brand to the world
An advertisement banner is a visual representation of a product or brand on a web page, linking back to the advertiser’s website. Web banner design is one of the most common types of online marketing used in today’s world. It…
The Verdict is Out- Google Loses Top Domain Spot to TikTok
Google is not the most popular domain throughout the world, it has recently been overtaken by TikTok, as per the latest rankings released by Cloudflare, a web security company. Every year Cloudflare ranks the most popular domains globally. Its Year…
Extended Downtime Can Make Google Deindex Your Website
Not serious about the downtime of your website? Here’s a Google warning for you. Google will de-index your web pages from search results if your site is down for more than a couple of days. This is announced by John…
How Expired Landing Pages becomes an important Google Ranking Factor ?
Many landing pages can expire every day. They may contain outdated information, sold-out products, discontinued services, or showcase the 404 error altogether. When you have a website, you would want it to have great Google rankings. How you handle your…
Media Planning Strategies to Grow your Marketing Efforts
Balancing the campaigns across a range of various media platforms is not fun. This can make it difficult to efficiently track each strategy’s success and entire impact on the bottom line of your business. With strategic media planning in…
Web Core Vitals : User experience is everything
As Google announced some time ago, page experience will be a ranking factor for 2021. As a top-of-the-line site builds its way to the top of the search engine results, user experience has always been of utmost importance, but…