Creating Organic Search Oriented Strategies
From the paid campaign, direct search to referrals, you may have a lot of methods to earn traffic other than organic search. Sure, these are proven ways to get quicker results. But that doesn’t mean organic search has taken a backseat.…
WordPress 5.9 Gutenberg to Revolutionize Publishing
WordPress 5.9 has been released with the code name Josephine. One of the major changes introduced in this new version is the full site editing. Over the years, the WordPress Editor has gone through many changes. You might have used a WordPress…
10 Reasons Why You Should Use Infographics in Your Content Marketing Efforts
What you need to grab the attention of your target audience, you can achieve that by using infographics to present your content. The benefits of infographics are an innovative method of expressing content that could attract your target audience and…
How To Add Internal and External Links That Get Clicks and Conversions
Internal and external links in SEO can be considered the pulse of the internet as they help in connecting every content bit with the next. Search engines can help in using both external and internal links in determining where and…
How to Beat Your Paid Search Competition
You must have watched the WWE Royal Rumble Match. It is a wrestling match in which several wrestlers compete and try to eliminate their competitors. The last man standing is the winner of the Royal Rumble. (Image source:…
404 vs. Soft 404 Errors: How to Fix Both
It is common to have stale or outdated pages on the website. Removing these web pages or content can be routine maintenance, but it leaves a gap on your site, requiring you to inform Google and other search engines to…
Can consumer insights help brands create a digital strategy?
Consumer insights are a common term used in digital marketing, but what do these insights actually mean, and how do they help our brands develop a digital strategy? Let’s take a deeper look at how you can use it to…
How to Make Paid and Organic Search Work in Tandem
“Dad, I want that cycle.” I requested my father while watching the groovy song “Jaanu Meri Jaan” on Chitrahaar somewhere in the 90s. The song features Amitabh Bachchan and Shashi Kapoor pedaling together a single cycle to chase their love…