It is never pleasant to receive criticism or negative feedback. Negative feedback can negatively impact your confidence and morale, regardless of whether you work in a company or provide a service. Negative feedback, however, can be helpful in improving yourself. Marketers are frequently subjected to negative reviews. Online commenters sometimes vent their anger at brands. As a result, be prepared to deal with such criticism. 

Viewing negative feedback with a more positive outlook can help you grow. Negative feedback can sometimes be difficult to view positively. They can make us less effective if we fail to handle them correctly. 

It is very motivating to receive positive feedback. It can also be frustrating and demotivating when you receive negative comments. 

 Learn from it

It is normal if you reacted frustratingly in your negative comment but here this is not the solution you need to learn how to calmly handle this type of situation. Sometimes it is good to learn from this negative feedback, review it and learn from it. If possible ask for some relevant information that where you went wrong and how you can improve your information.

Ignore it

Not all the comments you receive are worth your attention. You can’t categorize the people who can give you feedback and who can’t, here you need to understand that not all people have the same mentality and the experience you have that’s why sometimes you receive that feedback which has no value for you.

There are many sources from where we can understand that now a day’s social media becomes a hub of trolling, sometimes this leads the person into depression. The reason for this much criticism is the lack of identity. In social media, every person is vocal and there is no specific identity of them we have. But it doesn’t mean that these sites have no benefit. Social media gives you the freedom to interact with a very large and vast audience.

Sometimes people team up against the person in the spotlight because they are jealous. If this is true, Peep Laja, founder of ConversionXL, and Warren Greshes, president of Speaking of Success, advise you to ignore the negativity.

Own it

Sometimes we never gather the courage to accept our mistakes and we tend to reject all forms of criticism. We start blaming others and take it on a personal level. But this reaction can stop our growth and our chances to learn something new. The tendency of owning your mistakes is the first step towards your growth.

Here is one more thing you need to keep in your mind that not everyone is capable to understand your thoughts and this is very normal but don’t let this ruin your confidence and happiness.

See the positivity in the comments

Whenever something bothers you try to build the habit of seeing the positive even in the negativity. Now, just imagine you are a manager in a company and your boss bashes you for your mistakes it means they care about the work you have done and you have someone who can tell you that where you went wrong and where you need to improve, similarly happens with us, if somebody criticizes you for your marketing strategy it means that you have the chance to make it better and at least you got to know that.

Critical Versus Constructive Feedback

It is crucial to know how to make your feedback valuable whether you are giving it to a colleague, client, or service provider.

If feedback encourages growth, whether it is positive or negative, it can be considered constructive. Conversely, negative feedback serves little purpose other than to tell someone that they aren’t very good.

Therefore, it is essential to begin by considering the goal of feedback: improvement. Ensure that the recipient is clear about what has gone well and what needs to be corrected or improved.

To learn the skills they need, they should have a clear understanding of what they need to change.

Final words

This is very obvious that negative feedback sucks. Marketing involves taking risks, however, such as putting ourselves, our image in the spotlight, where we may be subject to harsh tweets, social media posts, or blogging trolls. You would fall into a pit of despair if you truly took to heart everything thrown your way by each and every internet personality. Keep this in mind as you read every comment. You become the one who will grow in the long run when you devote yourself to making a name for yourself or growing your brand while the others focus their energy on destroying feedback.

About the author

Internet Marketing Analyst, present Director @kvrwebtech.com Since 2009. Providing Internet Marketing as a medium for all kind of businesses to achieve the modern era goals. Have been highly successful in cultivating projects in Real Estate, Financial and Education Sector.