A/B Testing Your Responsive Search Ads: Why It Still Matters

A/B testing has been a traditional practice to improve advertisements. It is the process of comparing two versions of the same ads and measuring the difference in performance. As a marketer, you must have done AB testing with your expanded…

January 7, 2022

Details

Make Banner that Connects your brand to the world

An advertisement banner is a visual representation of a product or brand on a web page, linking back to the advertiser’s website. Web banner design is one of the most common types of online marketing used in today’s world. It…

January 4, 2022

Details

How to optimize your Responsive Search Ad?

When you have not worked in search marketing, it’s almost difficult to describe what it’s like to feel like you’ve created the most effective ad for your product or service. An effective call to action, using the right keyword/ad text…

December 7, 2021

Details

Reach the right customer, at the right time, on the right platform : Bing or Google

  Millions of shoppers can instantly access promotional content when it is delivered through digital advertising on multiple platforms. Besides the usual suspects – Google, Facebook, and YouTube – Bing, the search engine owned by Microsoft, accounts for 25% to…

November 29, 2021

Details

The right social media strategy for your business

We have discussed so many times how to increase paid and organic search results but today we want to share some essential tips that how you can create an engaging and exclusive social media ad that will be able to…

November 24, 2021

Details

PPC and SEO Strategies for Growth Marketing

PPC and SEO, both effective stand-alone marketing entities, become much better when operating alongside. We’ve often heard, “Why should I bid on my marketed terms even Though I hold the top position in organic search? On top of it, whether…

August 21, 2020

Details

Taking On the Big Fishes! How to Compete Against Big Brands in PPC

It is not easy to compete against big brands in PPC. After all, they have big in-house marketing teams as well as expensive ad agencies to handle their campaigns. Their PPC budget is huge. How to avoid being galloped by…

August 17, 2020

Details

List of Important Dos & Don’ts for Your PPC Landing Page

One of the most common phenomena with PPC Landing Pages is, they don’t behave the way we want it to. Many businessmen struggle with it. Though the theory to landing pages seems simple enough it is often less-than-ideal in practice.…

October 22, 2018

Details

What Happened in Digital Marketing in 2017! Prediction For 2018

How did digital marketing behave in 2017? What to expect from online marketing in 2018? All your answers lie here! Our online marketing experts have covered all the major happenings of 2017 along with the forecast on the upcoming trends…

December 30, 2017

Details

Top 8 Google AdWords MYTHS You Should Forget Now!

Google AdWords is a powerful marketing tool to boost your conversion rate. However, it is not free from several misconceptions that can hurt your campaign. Do you think that Google AdWords is a click fraud? Do you think only 1st…

August 19, 2017

Details