PPC and SEO Strategies for Growth Marketing

PPC and SEO, both effective stand-alone marketing entities, become much better when operating alongside. We’ve often heard, “Why should I bid on my marketed terms even Though I hold the top position in organic search? On top of it, whether…

August 21, 2020

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Taking On the Big Fishes! How to Compete Against Big Brands in PPC

It is not easy to compete against big brands in PPC. After all, they have big in-house marketing teams as well as expensive ad agencies to handle their campaigns. Their PPC budget is huge. How to avoid being galloped by…

August 17, 2020

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List of Important Dos & Don’ts for Your PPC Landing Page

One of the most common phenomena with PPC Landing Pages is, they don’t behave the way we want it to. Many businessmen struggle with it. Though the theory to landing pages seems simple enough it is often less-than-ideal in practice.…

October 22, 2018

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What Happened in Digital Marketing in 2017! Prediction For 2018

How did digital marketing behave in 2017? What to expect from online marketing in 2018? All your answers lie here! Our online marketing experts have covered all the major happenings of 2017 along with the forecast on the upcoming trends…

December 30, 2017

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Top 8 Google AdWords MYTHS You Should Forget Now!

Google AdWords is a powerful marketing tool to boost your conversion rate. However, it is not free from several misconceptions that can hurt your campaign. Do you think that Google AdWords is a click fraud? Do you think only 1st…

August 19, 2017

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Now Google Will Show Price Extensions in Mobile Text Ads

Last month Google has launched New Mobile Friendly Testing Tool and now it is going to make it easier for mobile users to find the prices of goods and services. Google has moved up another way for advertisers to display…

July 19, 2016

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India’s Google Tax- Its Impacts on Business Owner & Digital Marketers World

Last year PM Narendra Modi has started “Digital India” program to with an aim to reform governance through technology. And now, The Google Tax was brought in by the Finance Minister of India, Arun Jaitley in the Union Budget 2016.…

June 10, 2016

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An Insight on Google’s Decision of Removing Sidebar Ads

Earlier, Google took step to protect users from fake download buttons and now It’s in the last week, that Google took a confirmed decision on removing the sidebar ads while searching the resulted page on the desktop.   The sidebar…

February 26, 2016

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Now Google Brings Forth Smart Goals for the Smart Advertisers!

If you are among those advertisers who aren’t using any conversion tracking platform, then this is surely great news for you. Now you can make a smart move for your business with Smart Goals. Dig in to find more.  …

December 11, 2015

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Use Google AdWords for Greater Online Visibility

As of February 7th, 2014, there were at least 1.81 billion indexed pages on the World Wide Web. While the internet has created a level playing field for businesses, big or small, itsgigantic size has also made it difficult for…

February 15, 2014

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