Customer’s Call to Action. The customer journey isn’t over without them
Customer calls to action (CTAs) can help them achieve their goals, whether they are buying products or requesting advice. In this final, crucial step of the customer journey, brands often overlook CTAs since they use standard appeals like “Click…
Voice Search Optimization : How to do it correctly?
Is your online business ready for voice search optimization? If not, here are some stats telling you the importance of voice-enabled searches: 27% of the global population is using voice search on mobile. Over 50% of smartphone users are…
Time to make your product reviews matter
New algorithm updates are going live now, including the December 2021 merchandise reviews update. Google has rolled out a second product review update this year; their first was in April 2021. According to Search Engine Land, the update is…
Google Trends–Is It Worth It?
Google Trends is a free tool that shows the top search queries in Google Search across various areas and languages. It lets you know the things your audience or customers are curious about. For example, you can see how…
Reach the right customer, at the right time, on the right platform : Bing or Google
Millions of shoppers can instantly access promotional content when it is delivered through digital advertising on multiple platforms. Besides the usual suspects – Google, Facebook, and YouTube – Bing, the search engine owned by Microsoft, accounts for 25% to…
Must-Have Skills to Become a Successful Digital Marketer
Are you looking to become a digital marketer? The last decade has witnessed a major shift in technology and the emergence of a new type of marketing professional: the focused, growth-oriented, and data-driven marketer who plays important role in…
HOW TO START MAPPING YOUR CUSTOMER JOURNEY?
What comes to your mind when you imagine your customers? Do you know their age group? What is their income level? What are their pain points? Above all, why did they choose you over your competitors? Defining the problems,…
The right social media strategy for your business
We have discussed so many times how to increase paid and organic search results but today we want to share some essential tips that how you can create an engaging and exclusive social media ad that will be able to…