Get the drip and grow your customer!
What is Drip Campaign? If a person takes a certain action, he or she receives an automated series of emails. It is possible to choose how many emails to send and at what rate to send them when carrying out…
Content Optimization: Turning Average into Awesome
“Content is the King”, is one that you probably have heard before, which emphasizes the importance of content in the field of digital marketing. However, just having good content is simply not enough. The fact is that you need to…
Social Listening: Why Online Eavesdropping is good for Your Business?
Here is a plain and straightforward definition of social listening– Social listening refers to the process of monitoring conversations or mentions of your brand over social media. Simply put, it is the process to find out what people are saying…
Google Page Title and Description Update 2021
So we have a new Google update that is related to the web page title and description. Launched around 17th-18th August, this update will change the way Google creates page titles for SERPs as confirmed by Danny Sullivan. The titles of web…
SEO Keyword Research Checklist: The 4 Important Steps
Do you think that keyword research is dead? Or do you believe that there is that keywords are no longer important in today’s SEO? Thanks to the notion that Google has become smarter enough to understand the context of the…
YouTube Marketing and Remarketing: Tutorial, Benefits and a Case Study
What if YouTube were a nation? It would be the largest nation in the world, even bigger than China. YouTube has over 2 billion users compared to the 1.3 billion population of China. Starting from a casual zoo video back…
The Guide to Marketing Automation for Your WordPress Website
For those who don’t know, marketing automation refers to the use of software to automate repetitive marketing tasks and workflows. With marketing software, you can automate activities like email marketing, lead scoring, lead generation, and posting to social media platforms.…
Google Display Ads Tutorial: Definition, Types, and Benefits
Google Display Ads Tutorial: Definition, Types, and Benefits This scenario must be familiar to you— You check out Nike shoes online at a random e-commerce site but you didn’t buy them. Now you close the shopping website and get busy…