Layoffs can be devastating for employees. They may feel demoralized, angry, bitter and threatened by their future at the company. It’s never been tougher to find work these days. With the rising costs of living, unemployment rates, and a shortage…
Regardless of your business, there are many ways to track your online marketing activity. There are call tracking, conversion tracking, and social media targeting, just to name a few. However, with so many options available, it can be difficult to…
The holidays are a time of celebration and giving. It is also a time that many businesses use to advertise their products, services and even employees. A thoughtful holiday marketing plan can increase sales significantly and help create a stronger…
Introduction Semantic SEO is a technique that uses semantics (the meaning of words) to improve the search engine ranking of a website. Also, it is a method of enhancing the visibility of a website by using linguistic tags to group…
Earlier we discussed the SEO Checklist for 2019 and today we come up with the issue that every digital marketer must have faced i.e “Unresponsive Clients”. Don’t lose your calm when a client hasn’t responded for long. Try these tips…
The e-commerce industry has undergone several changes. And now it is social media to mark a new revolution. Explore how social media serves to be an important tool for e-commerce marketing and growth. Do you know on an average, a…
You invest your time and money to come up with an explainer video to market your product but you end up figuring out its external impacts like the number of leads this video generated or its impact on brand awareness.…
A startup is a very positive word and when we break down the word (start+up), its definition becomes clear that it is a start of a new upward journey with an aim to meet the demand of the marketplace. When…
The good artists are adorned with Filmfare awards but what about good marketers? Marketers work day and night to grow robust wings on the businesses to make them fly high in the sky of success. So, they deserve an applaud…
In my previous post, we have discussed about Google announcement of considering Page Speed as a ranking factor for mobile searches and today we will discuss about “Customer Journey”. “You’ve got to start with the customer experience and work back…
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