Earlier we have discussed “What happened in digital marketing in 2017 and prediction for 2018”. Today we will discuss the mobile SEO trends which we will see this year.
Mobile SEO is going to deliver better user experience in 2018. Let’s see how…
SEO industry has seen the rise of many game changing SEO trends in 2017. The industry is looking forward for big changes in 2018.
What about mobile SEO? How it is going to behave in 2018?
There is a blur line between mobile SEO and desktop search engine marketing. In fact, some webmasters take them as the same thing. But mobile SEO is different in terms of search behavior, quality signals, levels of user engagement, and above all, ranking algorithms.
Therefore, mobile SEO will have its own trends, own guidelines. It means that you need to go beyond desktop SEO when it comes to planning for mobile SEO. It is important to optimize your website for mobile presence as more users make searches via their smartphone.
In 2017, mobile ecosystem has gone through a lot of changes to enhance user experience. It was the year when Google announced Mobile First Index. SEO industry learned the importance of mobile user experience in website ranking. Even Google came out with new mobile friendly testing tool.
Another major highlight of 2017 was the use of AMP on a large scale as it is considered that Google AMP can boost the website’s visibility in search engine.
These happenings of the past year will shape up mobile SEO in 2018.
Here we have rounded up important speculations about mobile SEO so that you can plan SEO strategies for your website’s mobile presence accordingly.
Mobile SEO Predictions For 2018
A Shift towards PWAs from Native Apps:
PWA or Progressive Web Apps are web apps that look like regular web pages or website but appear like native mobile apps. These apps are responsive, safe, installable and compatible with all browsers and users.
Another benefit is that PWAs open in full screen without address bar and allows offline functionality and push notifications. This way, PWAs help companies enhance user experience with their mobile apps. Luckily, Android OS has started showing them in Google Play Store. This is why developers will be looking to incorporate PWAs characteristics into traditional mobile apps to enhance user experience.
People will Look for Cross-Device Convergence:
Responsive web design will be history. This year will mark the beginning of cross-device convergence. This new technique allows people move their data seamlessly across the devices like smartphone, desktop, tablets, and laptop or vice versa, recording history, state and status of usage across all devices.
Google’s Push for Structured Data Markup in Mobile Searches:
Structured data helps Google read the data without having to crawl the pages and parsing all the content on the web. Besides, users get an overview of the information in the SERPs.
A well marked up content is ideal for non-traditional devices through voice search and interaction with Google Assistant, Android Auto, and Google Home. It also helps other products like Siri, Fitbit, Amazon Alexa and voice-enabled TV remotes.
The Year of “Voice Search”:
In 2017, chatbots, digital assistants and smart speakers made it convenient for mobile users to make online searches using their voice. In 2018, users will look for more voice-based engagements, prompting marketers and platforms as well to create new solutions to gain more customer loyalty.
Amazon is looking to leverage the increasing use of voice search among users by integrating Alexa into smart home devices like a thermostat and home lighting. Google has teamed up with Walmart and Target to provide voiced based shopping via its assistant.
Apple may join the party with its speculated voice product, HomePod.
So these are some major trends that will define mobile SEO in 2018. What do you think? Please let us know by commenting below…