Starting from 5th Jan, 2016, advertisers can drive more earned media and brand influence with Twitter new conversational ads. It’s a powerful way for advertisers to extend their presence across Twitter.
“Which coffee blend is your choice, our #HouseBlend or #DarkRoast? Click your choice. “
Isn’t this is a convenient way to share your choice with the world?
Twitter continues to beef up its promotional and advertising offerings with a new interactive format. With the aim to make it easy for users to share their views about the brands they like, Twitter announced its new feature of Conversational Ads.
Advertisers can now drive more brand power and earned media with this new conversational ads feature. This format makes it easier for users to engage with the brands and spread a brand’s campaign message to people around. It’s a powerful way that will allow users to interact with ads, instead of just scrolling over them.
The New Format
The conversational ads available as a beta testing now include a call-to-action button. On tapping the button, a pre-composed tweet with a brand message opens. Users desiring to share their views can personalize their message before sharing it with their followers.
“For many years, marketers have successfully increased their brand engagement using Promoted Tweets with compelling images or videos and campaign hashtags that drive retweets, likes and follows,” stated Twitter. “Conversational ads take this a step further by including call-to-action buttons with customizable hashtags that encourage consumer engagement.”
Here’s a brief coverage of the story:
- Ads look alike the existing Promoted Tweets, however are like polling questions.
- Tap call to action button and message pops up, personalize and tweet
- Brands forward you a ‘Thank You’ message after you your tweet.
- Feature is still in beta, but Twitter is allowing all marketers to use it.
The conversational Ads feature us an interactive way for advertisers to extend their presence across Twitter.