2016 was an awesome year for the Digital marketing world. It has achieved a lot of popularity with large and medium-sized businesses, creating their online visibility and promoting their services and products through various social media channels and sites. A few big changes happened in Digital Marketing World in 2016 and they are probably going to continue into 2017.

SEO Trends to Follow in 2017

Now it’s time to start looking towards 2017. With the help of our SEO Experts, we’ve compiled our top SEO trends that will without any doubt dominate the industry in 2017.

Keep reading the article…

Google RankBrain

In June, Google came up with Rankbrain and named it as the 3rd most important factor for ranking search queries in their results after Links and Content. And in 2017, it will be interesting to see how fast Rankbrain will grow and will be considered as the top most ranking factor.

Also, as per our digital marketing expert, semantic content optimization, expected CTR (click through rate), bounce rate and average time on site will play a major part for SEO players in order to survive the Rankbrain storm in 2017.

Optimize User Intention

Gone are the days, when keyword optimization content was everything to increase top ranking in the search engines. Google buckled down on its algorithms and the result is, it can identify user intent and show results accordingly. Besides, users have turned out to be sharp and are entering full queries in Google’s search bar to get the best outcomes.

In 2017, brands that will put significance on user intent content and less on keywords optimization will get a fair advantage over those that won’t. All you need is to find ideas to write the relevant content for your users and optimizing your content for Google Quick Answer Box.

Google’s Mobile First Index

Google is relentlessly moving to a mobile-only world. Mobile-first indexing appears like the predictable result of a year 2016, and it will proceed in 2017, only committed to evangelizing and driving a change of mentality from desktop to mobile.

As indicated by Neil Patel, “Google will eventually create a new set of search results for mobile. The reason being is that the user behavior for mobile users is different. They don’t have the screen size and bandwidth to go through dozens of results. Ideally, they should see one result and the ideal one for them”.

Voice Search will Dominate 2017

According to our experts, increase in voice search users will be seen in 2017. Google, apple and different giants are contributing more on voice search technologies. Thus, it will be more essential for the web crawler analyzer to adjust this thing since keyword search process using letters and voice will be distinctive.

Voice searches will be generally based on ‘Long Tail Keywords’. Despite the fact that Voice search users are very little right now when compared to keyword searches, voice search is always developing because of the accuracy of the search result they get.

You can also read: 8 Content Marketing Trends to Follow in 2017

Mobile Optimization/ AMP will Grow More

2017 will be a little more focused on mobile devices compared to 2016. As clients are accessing site pages more on mobile devices, it is essential to optimize the site pages for mobiles. Here, mobile optimization specifically tells about simple navigation, faster content loading, mobile-friendly contents.

Google’s Accelerated Mobile Pages (AMP) is trending and is currently the burning topic in the search engine world and Google AMP can help in boosting website visibility. According to recent research, nearly half of internet traffic is using mobile devices. Mobile optimization is expected to become compulsory for SEO in 2017.

Personal Branding is Next Big Thing

Personal Branding will play a big role in your SEO efforts for 2017. The world is getting to be smaller and smaller as people become more connected, and this creates a significantly more grounded requirement for pioneers to invest in building a brand that positions them as industry powers and trusted assets for their audience.

Gratefully, Personal Branding has evolved into the leader of SEO world, which means more companies are accepting it and making strong interests in it. People will probably identify with brands which are famous or buy brands whose owners are quite popular among masses.

In our interview with Neil Patel, when we asked him about suggestion to increase the popularity of a brand, he said,” Talk about it constantly. Incorporate it into your on-page copy and do some cross-channel promotion. And if you can hire a PR firm, it helps a lot in the long run.”

You can also read: Interview with Rand Fishkin of Moz

Conclusion

These are the top notch SEO trends that will dominate 2017. Users will be connected and engaged with the content they consume. Therefore, it is very important for SEO marketers to factor these imminent trends to take on future challenges.

15 thoughts on “Top SEO Trends That Will Dominate This Year- 2017

  1. Well written article on SEO trends that dominates in 2017. But I think rankbrain would not be something for which business needs their websites to be optimized or consider to be optimized. It is a simple machine running update for which one Google confirms that optimization cannot be done.

    • Hi,

      I am glad you liked the article :)

      As far the optimization is concerned,

      According to Search Engine Journal “RankBrain is not something that can be specifically optimized for in the way that other aspects of Google’s ranking algorithm can be.” but if your content sounds perfectly natural when read aloud, then your content is naturally optimized for RankBrain.

      Please refer the below link for the same:

      https://www.searchenginejournal.com/seo-guide/understanding-google-rankbrain/

      Please let me know if you have any query.

  2. Great year for SEO from my perspective, especially now Penguin is real-time which will (hopefully) eliminate some of the scrubs and their pesky link building tools. I beleive SEO is developing into a more technical role, as I work for a fairly large eCommerce company as an SEO Analyst, I don’t find myself doing the day-to-day tasks as I would have done agency-side, instead I’m starting to become involved in the more technical stuff, crawls, log file analysis, using XPath extractions with Screaming frog etc.

    The mobile-first transition is also going to be a very interesting one, I’m hoping some industry experts will talk about this next year at conferences.

    • Hi Shreelatha,

      Google is experimenting so many things this year and being a Digital Marketing experts, it is really important to stay updated about the Google algorithms. Now, creating quality backlinks are more important than focusing on quantities.

  3. Thanks for this in-depth breakdown, it’s a good reminder that we have to consider a lot this year.

    As for my tactics, we discussed one recently on Digital Olympus :D I still think that backlinks will rule.

    As for marketing strategy we’ll be focusing on content mostly,

    And I agree, positions in Google are going crazy, when I compare data between Yandex and Google it looks like Google’s new algorithm should be called Random Ranking, on some of my projects positions go like 13>31>49>47>1>96>7>OUT>44>19>OUT>2>3>OUT>95

    It’s going to be a fun year.

  4. Adrienne

    Mobile users and voice search at the top of my list this year as well!

  5. Digital Marketing Training in Hyderabad

    Mobile Users are increasing day by day.That’s why google is updating its algorithms according to the mobile users. Thanks For sharing the post of SEO trends of 2017.

  6. Madhushalini

    Thanks for this in-depth breakdown, it’s a good reminder that we have to consider a lot this year.

    As for my tactics, we discussed one recently on Digital Olympus :D I still think that backlinks will rule.

    As for marketing strategy we’ll be focusing on content mostly,

    And I agree, positions in Google are going crazy, when I compare data between Yandex and Google it looks like Google’s new algorithm should be called Random Ranking, on some of my projects positions go like 13>31>49>47>1>96>7>OUT>44>19>OUT>2>3>OUT>95

    • Yes, we actually need to keep eye on Google’s updates. :)

  7. shreelatha

    That we are assisting to a Technical SEO Renaissance (as defined by Mike King) it totally true… and that trend will surely continue.

    I always believed that SEO fashions follows a pendulum movement:

    Before Panda in 2011, technical SEO was prevalent over its marketing nature;
    After Panda – and then Penguin – technical SEO had been almost forgotten in the name of Marketing and “Content is King”;
    Now, the pendulum is moving backward… hence the technical seo renaissance.
    Hopefully the pendulum will stop moving, and stop in the middle finding the right balance between Technical and Marketing knowledge.

  8. The Offbeat Story

    We need good writing like this.. Thank you for explaining these trends in best way.

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