Over the past few months, we all have witnessed the growing popularity of Pinterest as the hottest new social network. Pinterest is a Virtual Pinboard that lets you organize and share all the beautiful things you find on the web. It allows users to visually share, curate, and discover new interests by ‘pinning,’ images or videos to their own or others’ pinboards. People use pinboards to plan their weddings, decorate their homes, and classify their favorite recipes.

In December 2011, Pinterest grabbed 5th position in the top ten lists of social networks beating out big names like Facebook, LinkedIn and Twitter. This hottest new social networking site acts as an ideal place for the latest shopping tips.

And to take full benefit of Pinterest’s potential, companies should also consider this social media as a way to promote corporate volunteerism which can increase company’s employee participation in volunteer and earn the goodwill of new Pinterest customers.

Some of the ways that Pinterest can promote corporate volunteerism are :

Get social and build relationships

Pinterest is undoubtedly a social destination, so get involved with its community. Find active Pinterest members and build relationships with them by following them, repining their content and commenting on their pins.

Most of the times employees need a boost to pick up a cause and this motivation sometimes come from seeing other’s constructive work. Even motivational quotes can encourage employees to start volunteering. . Encourage your employees to create their own Pinterest account and add a board about your brand.


Pinterest can also encourage employees to take pictures to explain company’s volunteering efforts. And due to prominent visuals Pinterest is also used as a way to interact with employees about volunteering. Pinterest can also be used as a vehicle to promote company’s employee engagement levels by interaction and using convincing photos.

Don’t be fussy

Don’t pin everything and anything. You should try to pin interesting content that your target audience would enjoy and is at least connected to your business. Use Pinterest search to search strategic keywords for images you can repin, like, comment, etc.

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