SMM and SMO have been two fascinating topics for discussion in the digital sphere. While both of these are the two essential pillars of what we call as the Digital Marketing World, people still have lots of confusion about each of them – their meaning, purpose and impacts. Therefore, let’s find out the meaning and the points of difference between the two terms.

Difference Between SMO and SMM –

As a cutting-edge industry, internet marketing has experienced continuous evolution and is still unstoppable. With so much of changes and improvements, there are many ways to promote a business, brand, or product among millions of consumers within a short timeframe.

Among the various means, SMO and SMM are the two impactful marketing sources that are built upon many tools and strategies, which differ with each other greatly.

While these two terms seem so identical to one another, their real meaning and purpose contradicts with each other greatly.

Read more to know more about these digital marketing techniques, which have changed the face of entire internet marketing industry.

Social Media Optimization

Social Media Optimization or SMO refers to the process of streamlining or optimizing a website so that it can be exposed online on various social media channels. This process can include anything carried out “on-page” such as refining the interface and usability of the site so that it becomes more compelling to the visitors in an effort to help them share it through various social media sites.

Social Media Optimization

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Types of social media include social networking sites such as Facebook, Twitter, video and blogging sites and social news and bookmarking sites. In general, social media optimization refers to making a website and its content viable and optimized for sharing across social media and networking sites.

In short, SMO is all about pulling your audience in with an “optimized” website and encouraging them to spread your content without any effort on your part.

Social Media Marketing

Social Media Marketing - Difference Between SMO vs SMM

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SMM on the other hand is the next step to SMO. Once you optimize your website, it’s time to share and publicize it online on various social media channels for the people to know about your brand, its product and services and to show interest in them. It plays more of an active role by referring to the creation and sharing of content and other messages through the social web by means of viral marketing. These may include advertisements, blogs, images, and videos describing your services and products. For instance, creating a convincing content that gets bookmarked, spreading a viral video by putting it on YouTube and other social media websites falls under SMM.

SMM is about activities that are done off-site, for instance, participating in online communities to have direct interaction with your customers forms an active part of SMM.


The clear difference between the two is: SMO refers to on-page modifications on your website whereas SMM refers to activities taking place outside your website (on some other channels). In brief, SMO can be taken as a way to encourage SMM activities by visitors of your website.

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SMM and SMO – The Difference | SMO vs SMM
by Disha Singh

64 thoughts on “SMM and SMO – The Big Difference | SMO vs SMM

  1. The SMO is optimization deals with attractive your company’s presence and online reputation through interactive people not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially. But i want to know which one is good for Website visiblity?

    • These days people are very active on social media channels and this why most of the businesses consider social media channels for enhancing their brand visibility depending on their business niche. And by combining blog postings, forums posting and other backlinks earning techniques we can actually sharpen the chances of improving the website’s visibility.

  2. Absolute the great information the definition of SMM & SMO . Thanks for you kind information.

  3. spear digital web

    Excellent post. Really good information article.

  4. alisaa

    SMO means usage of media files in your own website whereas SMM (social media marketing) means posting media files of the company at different websites for promoting your business or company.

    • Hi Alisaa,

      I would like to correct you a little bit as social media optimization is not only the usage of media files on the business website, it is the process of properly optimizing the website and social media profiles of the business in order to grab the organic traffic to it.

      Whereas social media marketing is a way of promoting your website through different platform available for social media. It includes both paid as well as organic ways of marketing.

      Please let me know if you have any question.. 🙂

  5. The Revew

    A nice article was written. there is so much to learn and worth sharing.

  6. David Cornish

    Social Media Optimization includes activities such as making the website more social media friendly so that visitors find it more easy to share the site or page through social media channels such as Facebook, blog, video etc.

    Social Media Marketing is also an internet marketing strategy which makes use of social media outlets to promote a product which helps you in product promotion and interaction with customers.

  7. ict media pvt ltd

    Definitely, it should be a great information shared with us.
    thanks team to share

  8. Joel Huang

    Both have own importance. SEO is used to drive traffic to the website by improving keywords rankings in search engine while SMO help to enhance the brand identity.Wonderful article. Thanks a lot for sharing with us.

    • Glad you liked the article.

      Keep reading our blog posts 🙂

  9. Digital Marketing Toronto

    SMO is Social Media Optimization on the other hand SMM is Social Media Marketing. For doing SMM we have to do SMO in proper way.

    • True.. Whether SMO, SMM or SEO, everything needs to be done in a proper way with proper strategies.

  10. Jayaraj Chanku

    Amazing article. Both SMO and SMM must be go hand in hand for a successful platform. Thanks for sharing.

    • Thanks for liking the article. Keep reading.

  11. After reading your post my confusion is cleared, thanks for sharing the difference between SMO & SMM. Can you also tell me about the SEO & SEM? Are they same? or different? they are both for increasing the visibility in search engines, Isn’t it? but my whole concept is not cleared. Can you please explain a little bit. Thanks in Advance.

    • Hey,

      Yes, you are right that both are used to increase the visibility of the website in search engine. It’s just with SEO, you can enhance the website visibility and traffic only through organic ways and with SEM you will get the traffic with organic as well as paid advertising.

  12. shweta

    i am agree with this. There is lot of difference between SEM and SEO. Both SEM and SEO have own worth. SEO is use to increase the ranking of your site on the other hand SEM is for promote your site by creating ads.

    • Yes and combination of both can work best for making any business popular on SERPs.

  13. Karan Vora

    I did get some interesting pointers here to share with my students of digital marketing batch for SMO and SMM…!!! Thanks for the share…!!

    • Hey Karan,

      Its my pleasure that my post helped you in some manner.

  14. marketolog

    Really awesome article. Thanks for sharing that type of good content.
    Keep it up with good content.

  15. very nice and informative post you have shared.Thanks for sharing..keep more sharing .

    • Keep reading our blog posts for more informative articles


    Hi Varun! Can you please let me know Whether photos or images will work in SMM or we have to focus on SMO which encompass your linkedin, Instagram, FB as well.

    • Hey,

      There are several factors which help in branding of any business like: what is the business, which channel you should focus on, what type of content you need market.

      Moving further, yes, photos/images or any other media works good for all the social channels – provided they are good enough but these things work well when SMO has been done correctly.
      Briefly, both SMO & SMM when carried out in accordance with each other make up a great marketing plan.

      I hope this helps you clear your queries. For any further queries, please let me know.

  17. Fred Astaire

    Social Media Optimization is very important for SMM promotion.Now a days one can get huge traffic from Social Media and these techniques will definitely help in driving the visitors to website.
    Thanks for the article.

  18. Shanid

    THANKS, I cleared my confusion

    • Keep reading our blog page for more informative articles 🙂

  19. Rida afrah

    I just love the way u wrote nice article about SMM.

  20. James Laim

    Hello, I like the aspect of bringing audiences to the company’s site as it is in social media optimization. I was interested in targeting specific publics with varied approaches and that is also catered for. I can embrace it. Just clarify on identifying the media habits of your audiences. Is it necessary?

    • Thank you James for going through the article thoroughly and I am glad it was helpful to you in most of the ways.

      Coming back to your main query, yes, knowing the media habits of your audiences is much required. Other than just knowing about the persona of your audience, knowing their media habits will help you understand their social media usage – and ensure you’re spending your energy & time on
      the right networks at right time.

      Thank you for stopping by. Hope your queries are clarified now. 🙂

  21. Udit Khanna

    Thank you for sharing the valuable information…
    I think the SMO is best because SMM is a longtime process.

    • I am glad you liked the article. Moreover, each strategy works differently for different businesses.

  22. Sumit Dodeja

    Thank you for such a great information!!!

  23. deep rana

    It’s very good content for me. Thanks for sharing content and such nice information for me. I hope you will share some more content about social media optimization. Please keep sharing!

  24. Udit Khanna

    Thank you for writing this post. this post provides more knowledge about SMO AND SMM.
    In SMO we develop profiles on social media network about our business or website, And SMM is used for increasing brand visibility and improves the communication with the users.

    • Hi Udit,

      I am glad you liked our article. Keep reading our blog posts for such informative articles.

  25. Sonali Melen

    Hello Varun,
    Thanks for sharing the wonderful article. The topic is nicely described which is commendable. No doubt Social media marketing is the best way to express the people about the brand and convince then as well. I hope tht in future we get lot more articles to read.

  26. Vidhan

    Thank You for the Valuable Post
    Most of the people thinks that Social Media Marketing and Social Media Optimization are both same. But they aren’t.
    Here you need to focus on just 2 words –
    First Optimization – that mean you are optimizing something with some tips, tricks and methods.
    Second Marketing – that mean you are paying to market that thing you want to promote.

  27. smm services

    Social Media Optimization is very important for SMM promotion.Now a days one can get huge traffic from Social Media and these techniques will definitely help in driving the visitors to website.

    • True, social media also contribute in getting traffic to the website.

  28. udaipur web designer

    good tips and great article . thanks for sharing..
    keep on and good luck.

  29. Clarke

    Your good knowledge and kindness in playing with all the pieces were very useful. I don’t know what I would have done if I had not encountered such a step like this.

    • Its really great that you liked the article.

  30. Thanks for this informative article. It was really helpful for me. I got to know that SMO refers to on-page modifications on our website whereas SMM refers to activities taking place outside our website. Now I clearly know the difference between these two.

    • Thanks for reading the article and sharing your views.

      I would like to add that with optimization of your website you should optimize your social media channels as well.

      Keep reading our blog posts. 🙂

  31. SMM

    Nice post. Thanks so much for the info. Very useful.

  32. Hi, It’s amazing your article and you know they’re really convincing and will definitely work and you know thanks for information…

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