Are you concerned about the poor domain authority of your website/blog? Are you looking for ways to improve it and rank on the top of the search? Probably, you aren’t alone. Read on to know more about Domain Authority and how to make best use of this technique.
If you are an active online marketer, you must have come across a term, “Domain Authority”. Promoters often use domain authority to discover good blogs and websites. As you know Google is removing toolbar PageRank, it means DA would be more important for marketers in upcoming time.
Developed by Moz, Domain Authority (DA) is a website metric and is one of the most important considerations for SEOs. If any website enjoys a domain authority score of 30 or more, it is more likely to attract better offers from advertisers as compared to sites with low domain authority score.
So, now you want to learn the secret of improving your DA?? Continue to read to get your answer.
What is Domain Authority?
Domain authority is a logarithmic score (ranging from 0-100), which foretells how well a domain or a web page will rank in the search engine results. There are a number of factors which decides the DA of any domain including Moz Rank, Moz Trust, linking root domains, social signals, total backlink profile, site loading time, user experience, traffic, etc.
While it is easier to score a DA of 30 from 20, getting it to 90 from 80 is tough. Authoritative sites such as Wikipedia, Google and Facebook itself enjoy the ultimate DA score of 100. However, this not at all means that domains with a DA from 50 to 90 are considered low-grade. It is simply a comparative value which means your website might see a downfall of DA if it is not efficient or does not hold the quality signals accurately.
How to Increase Your Domain Authority?
When it comes to having your search engine rankings high (Video SEO can help in getting top ranks), Domain authority plays a vital role. Having a good DA score can help you a lot if you are looking for more authority and better search ranking. In addition, with better DA score, you can get better monetization offers through paid posts.
So, if you want to increase your DA score, keep the following points in mind.
#1 Build Links for Your Website:
Nothing can have better impact on your DA score than having great links back to your website. The number of root domains linking to your website” is a major factor to boost your domain authority, try to get more and more sites linking to you.
There are lots of way to create backlinks to your website but if you can earn backlinks that would give more boost to your website DA. Create quality content that people love to link with. The more quality content you will create the more number of natural links you will earn. Quality content can include informative blog post, case studies, interviews and many more depends on your website niche.
#2 Ensure that Your Technical SEO is Effective
Ensuring all the technical aspects of SEO in place is absolutely crucial. Technical SEO lays the foundation of a DA-improvement effort.
Simply this means that you need to improve your overall SEO to improve your DA. This comprises of all the details that SEOs know including site structure, breadcrumbs, navigability, URL structure, heading tags, meta tags, word count, keywords, alt tags, and much more. So if you want your DA to be higher, make sure that your SEO is capable enough to maintain that equilibrium.
#3 Regularly Clean Your ‘Bad’ Backlinks
Cleaning your link profile on a regular basis is important. Get your toxic backlinks removed timely. Dig into your link profile, look for spammy links, and get rid of them. Do not wait for an algorithm penalty to slump you off for having a ‘good’ record of bad backlinks. Clean it now and continue to do it on a monthly or bi-monthly basis.
#4 Develop Strong Internal Linking
Building high quality internal linking is something which is often ignored in the craze over “high quality backlinks”.
Internal linking helps you build a powerful network within your website, which aids both the user and the search engines crawling and indexing your website. While a website that lacks internal linking is like a collection of disconnected and weak pebbles, a site with strong internal linking is like interconnected and unbreakable concrete.
The more links you build internally, the greater you’re able to create a dense and powerful site network.
#5 Boost User Friendliness of Your Website:
If you want to attract users to your site, make your site a user friendly design interface. Make your website light and easily loadable; no one would visit a site that takes hours to load. Keep your website load time under 2-3 seconds or lesser. Do not fill in your site with over-popping ads. In addition, increase white space by cleaning the clutter from your site.
Besides following these points, you need to keep immense patience because “Rome was not built in a day”.
All thoughts are welcome in comment box.