But, it wasn’t always this way.
The Way We Were: History of DM
Traditional marketing existed for many years before digital marketing was ever developed. Billboards, Radio, Newspapers were the only ways to promote the businesses. But, when the Internet became an integral part of everyone’s daily life, a need was felt to further expand the techniques to reach people quickly and effectively. And here’s where the Digital Marketing came into existence. With the evolution of the Internet over the last couple of decades, web marketing changed as well.
DM in the First Few Years
The initial digital marketing campaigns were carried out in the form of banner ads with the prime motive of getting traffic to a site. Unfortunately, these campaigns led to a lot problems and confusion that came to be known as the “Dot Com Boom.” With the initiation of the recovery measures, businesses began to search for effective ways to launch and maintain web marketing strategies. The companies began to use keywords in their sites which turned to search engine optimization – using appropriate codes to achieve a high rank in search engine results.
Do you know, in 1991, a network protocol called “Gopher” was introduced as the first network query and search tools?
DM after Web 2.0
The Web 2.0 greatly affected the Internet. It now changed from a one way street with passive audience to a two way street where users could interact with businesses, on sites and on social networks. In the early 2000s, numerous networks and social platforms like LinkedIn, and Facebook were developed which allowed users to connect and interact. These new developments gave rise to the social media strategies for SEO campaigns and for marketing particular products. Now, social networking sites like Facebook states offering a new way to target specific demographics of people.