Highlighting the website’s content in the search option has been in trend since few years and the trend is growing dramatically. Taking it to the next level Google has come up with term “Rich Results” replacing the previous terms: rich snippets, rich cards or enriched results. To provide an answer to why rich snippets are not appearing in SERP’s; Google brought a new enhanced rich results testing tool to diagnose the data structure of your page easily.

Let’s Get Familiar with Rich Results Testing Tool

Rich Results Eligibility

Unlike its predecessor: Structure Data Testing Tool, Rich results Testing tool explicitly states whether a given page is eligible for rich snippets or not. Eligibility is now in the forefront of rich results test response, clearly mentioning whether the page is eligible or not.

Testing is quite easy. Just open the testing tool, enter a URL and three categories may arise as an output of the test:

• Page is eligible for rich results;
• Page is not eligible for rich results and
• Not all markup is eligible for rich results.

Read Also: Why Schema Markup is Important & How It Can Boost SEO Performance?

Rich Results Preview

Taking into consideration the preview, Google provides a feature of toggling between mobile and desktop when the test in conducted. Structure data testing tool lacked this feature and only had desktop mode even on mobile.

The new tool provides access to multiple previews when the page is eligible for more than one type of rich result.

Sharing

One of the assets of this new tool is the addition of the ‘share’ button on the right bottom by which sharing can be done quickly.URL can also be submitted directly for indexing from the tool’s test results.

(Image Source: https://webmasters.googleblog.com/2017/12/rich-results-tester.html )

The predecessor tool lacked this function and to share the test results one has to take either a snapshot or has to follow some other manual mechanism.

Limitations

The full range of data types is not yet supported as this is a beta version of the test. Currently, the test will be supporting only the following types of structured data:

• Job Posting
• Recipe
• Course
• Movie

However, this new version enables you to test all data sources on your pages (JSON-LD, Microdata or RDFa).

Google said this new version is a “more accurate reflection of the page’s appearance on Search and includes improved handling for Structured Data found on dynamically loaded content.”

Read the full story at Search Engine Journal.

About the author

Internet Marketing Analyst, present Director @kvrwebtech.com Since 2009. Providing Internet Marketing as a medium for all kind of businesses to achieve the modern era goals. Have been highly successful in cultivating projects in Real Estate, Financial and Education Sector.