Is your Instagram account plagued with low comments and receding followers? All you need to eliminate these mistakes to get back in the business.
In the previous post we have discussed some basic reasons of why people not reading your blog post and today we will discuss the issue with Instagram posts.
You cannot deny the fact that the more engagement on your business social media profiles can actually boost your business presence and these days Instagram is so much in trend.
Instagram has over 800 million active users.
6 in ten online adults have Instagram accounts. Instagram users like over 4.2 billion posts daily.
This is why Instagram ensures high visibility, brand awareness, and conversion rate, making it a top marketing tool for the businesses.
But still, you are not getting comments and likes over your posts. Then, losing Instagram followers is the last thing you might be worrying over. Well, you are not alone. Many businesses don’t get expected success over Instagram. This is just because of their poor and impractical strategies.
Why People Not Commenting On Your Insta Post?
Here we have listed such poor practices you need to eliminate to see results.
Not Paying Attention to Your Images:
Images are the heart and soul of your Instagram account. After all, Instagram is all about visuals. No one will like the blur or silly looking pictures. Needless to say they won’t prefer to follow your brand any longer. Remember, poor quality images send a negative impression about your brand to the audience. So, being a business profile, you should be careful about your images selection and quality. Always post high-quality photos and upload them with correct size by avoiding odd cutouts.
Luckily, there are plenty of photo editing tools available like Pixlr or PicMonkey. Even you can use Instagram filters to enhance your images.
Posting on Wrong Time:
Scheduling your Instagram post on wrong time is the reason you are getting little to no comments. The reason is pretty simple—your audience is not active or they are the not able to see the posts at the time you publish the posts. So, you need to choose the time when your audience is likely to be active and less busy. Evening (around 5.00 p.m.-7.00 p.m.) can be the best time when people are supposed to back from work/school and have time to check their devices.
Making Your Instagram Account Private:
Sometime, the status of your business Instagram account as “private” may affect user’s engagement. For example, with your private account, followers are required to approve your request which can take 1 hour or more. It makes your brand complicated and hectic to follow. Even worse, they are not able to see your profile. So, switch your Instagram account to public mode so that the millions of users can find you, see you.
Not Identifying Your Audience:
Make sure you are reaching your target audience on Instagram. Otherwise, there is no use of showing pizza to the people looking for vehicle spare parts. So, first of all, ask yourself a few questions given below:
Who are your followers? What is their average age? What interests do they have? What pictures they like most? On the basis of your findings, you can prepare effective strategies.
Then, you can target them with event hashtags and follow hashtags related to their hobbies or interests that are relevant to your product. Besides, you can visit your competitor’s profile to explore the list of their followers.
Not Using Relevant Hash Tags:
Don’t undervalue hashtags. Not using hashtags in your posts means you are missing out a great opportunity to get found by the users. But you shouldn’t overuse them as it can mess up your post with lots of “#”. It may also make your posts look spammy. So, you should keep your hashtags relevant and limited in numbers.
Read Also: 8 Quick Tips to Promote Your Business Event on Social Media
By avoiding such mistakes in your Instagram marketing campaign, you can boost the engagement on your posts which in turn benefits your business.