The design of your website is the first thing a user notices as soon as he lands on your website. A beautiful and clean web design will impress them and they will feel encouraged to explore more.
Besides, a sleek web design is monumental in connecting users to your brand as they get the feel of the product with the face of your website. Simply put, web designs make a first impression.
And think opposite if your website looks messy and cluttered.
However, many marketers stress SEO, social media and lead magnets to convert the audience. The role of good web designs is almost overlooked. While these elements are important, your web design is more than a “beautiful face”. It also contributes in the success of your website.
It is believed that web design is the top metrics to determine if a business is trustworthy or not and likely to leave the site if it is unattractive. An immaculate and easy web design also complements your SEO.
So here are the things.
No matter what type of business you own, you need a visually pleasing website with easy navigation to impress your customers.
To start with, here are website design rules that will help get an immediate boost in conversions.
1. Design Should Be Age Responsive:
So far, you must have heard about mobile responsive designs. Now, what is this age responsive design? As the name implies, it is the practice to choose the design according to the age of your target audience. Every age group responds differently to the images and aesthetics. For example, small fonts and monochromatic design are easy to understand for adult audience, but they are not easy for ten years old who loves lively and vivid designs. Not many elders will like flashy colours as they like lighter shades. Darker and brighter colours would be appealing to youngsters.
You must have got the point! All you need to focus on the age specific graphics. This way, you can make your site appealing to your demographic.
2. What about Animated Call to Action Buttons
CTA buttons are used to prompt site visitors to take an action. They are strategically used across the website. So it is important to take care of their shape, size and placement.
No wonder that ace digital marketer and influencer Neil Patel has admitted this way—
“If you had to pack all your conversion wisdom and power into one tiny space, it would be the call to action button. It’s amazing how a single button can make or break an online business. I believe there’s no such thing as a successful marketing effort unless there’s a successful CTA. That’s why I’ve spent a lot of time and money making sure that my call-to-action buttons are as optimized as possible.”
Animated or flashy CTA buttons are in trend as they attract the visitors without taking them away from the product or information. And yes, you have to make them aesthetically pleasing.
3. High Quality Images are Must
Visual information appeals the users most than a plain text, after all 65% of population is visual learners. One beautiful image can define the content, mood and tone of the website, page or blog post. In a nutshell, images help a user connect and feel comfortable on your website.
According to one study, 60 % of visitors prefer the search results that include images while 23 % are likely to approach a business displaying an image in their information. Another study says that images can boost your website views by 94%.
But not all images work. Bland and blurred images are as effective as boring and full text. Use high quality images, especially of your people and workspace. They look more authentic than those pieces available at stock sites.
4. Is Your Design Mobile Responsive?
Smartphone is the most used device for exploring the Internet. So make sure your website is mobile responsive. Otherwise, a web page that doesn’t adjust to the screen will be annoying to the user, no matter how good it looks over the desktop. And it prompts a user to leave your website. Top of that, it can be penalized by Google as as the search engine is more focussed on mobile users.
5. Stick to Simplicity:
According to Hick’s Law, the decision making time of a person is determined by the choices he or she has. Increasing the number of choices will increase the decision time. In other words, the more choice you give to the people, the longer time they will take to react.
This is true when it comes to web design.
For example, if your web page is teemed with numbers of products images, a visitor will feel confused and won’t make decision easily. If the webpage displays only a few items, he can make a buying decision easily.
With an immaculate design, users can easily navigate the site content and understand the content. Plus, it lowers distractions.
6. Know the Art of Using a Negative Space:
Whitespace on the webpage is known as negative space. The positive space contains all the contents like text and images.
You can get positives from this negative space by using it smartly.
What about adding a CTA button over there or the sign up boxes? Or it can serve as a backdrop for colourful and clustered icons.
However, there are some rules of using negative space.
- Keep your font smaller for getting more space in between letters.
- The line-height (a space above and below lines of text) should be approximately 150% of the font size. (CSS reads this as 1.5).
- Use smaller paragraphs instead of large chunks to increase the readability.
So these are the ideas to make your web design profitable for your business. By taking care of such things, your website can attract more customers and improves their experience as well. As a result, it boosts conversion rate.
What do you think? Please let us know by commenting below.