Many of us have noticed that while doing a search on any topic on Google, apart from receiving a search result list, we also get a precise information in the box at the top of the page. That precise information is the answer to your search. It is known as a featured snippet, which is a part of Google’s Quick Answer Box. When it comes to getting a quick answers, recipes, maps, event listing, and more; Google Quick Answer Box is becoming more famous.
Nowadays, everyone is getting digital with the increased use of mobiles. That’s why the demand of fast and relevant content going sky high. A study done by Microsoft shown that in the last 13 years, the duration of human attention has decreased from 12 to 8 seconds. Keeping in mind the end goal to give clients a fast and precise solution for their search, Google now gives a featured snippet of relevant content that a user can read it easily without scrolling through the whole content.
You can also read: Google Latest Updates
To understand better how to optimize your content for Google Quick Answer Box, let’s peep into this topic deeply…
What is Google Answer Box?
Google’s answer box is a one of a kind SERP result that is controlled by the knowledge graph or scratched from a site that gives a satisfactory answer. It is normally shown at the highest point of the results page, but below the advertisements. Instant answers are a box with a brief content answer and a source URL. This is Google’s effort to specifically answer a question without the requirement for clicking a SERP result.
Why should you Optimize your content for Google Answer Box?
You must optimize your content for Google Answer Box as;
- You are able to be in the most noticeable spot on the page without first page ranking
- You have improved and enhanced engagement of those who click to your site
- You get proven results in organic search
- You get proven results in income from natural channel
How do you get your content in Google’s Quick Answer Box?
To get your content noticed in Google Answer Box, here you need to follow below given 3 steps;
a) What kind of content should you optimize?
- content you are upgrading ought to be high quality and already appear in the top 5 of the SERP.
- content you are looking to optimize should have 1000+ backlinks to your domain.
- Content should have at least 2000 words on the page with better client engagement.
b) Find the finest keyword opportunities to follow
- do some keyword research to identify topics that are related to your domain
- check for extra opportunities like, Are there keywords already have Quick Answers or not.
- Create a list of 50-100 topics that you need to work on
C) Optimize: on-page, off-page and technical aspects
- While optimizing your content, structure the page by keeping in mind the user’s experience.
- include your target question into H1 and do SEO: URL, keyword density, and so on.
- gives an immediate solution for your inquiry in the main para: content or list.
How to Rank in Google Quick Answer Box
To rank in a Google Quik Answer Box, you need to focus on below given points;
#1 Identify Queries:
The idea of the Answer Box is to save a client time when they are searching for a definition, description, or answer on Google. If your content focuses on simple topics that many other sites will have secured, then you are unrealistic to be highlighted in the Answer Box unless you already hold a high SERP ranking. Try to identify more complex queries your audience is asking that could lead them to your site.
Keyword Planner can be used to dig up a scope of questions significant to your industry—simply choose your product category and include keywords, for example, “how”, “why,” “what”, “when”, “who” and “where”. Recenlty Moz also introduced its new keyword research tool, Keyword Explorer.
#2 Select User Searched Topics:
Whether you are giving a definition for a specific term or answering a question, you should be understandable with your content. As Google’s algorithm concentrates on the intention of the client, it’s important to create your content according to the highly searched topics by users.
Begin by using the query or key phrase in your feature, then unequivocally answer the question somewhere in between your content. Write your answer as a complete sentence close to the top of your page, then use variations of your keyword.
#3 Create Quality Content:
What kind of questions are mostly asked by your maximum audience? Have you ever created such pages on your website where the audience can get addressed to their most common queries?
Spend some of your time in doing market research so that you can know the clear vision of your audience. This helps a lot in generating a unique as well as quality based content, including articles, videos, infographics and high quality images on your page.
This will improve the authority as well as the ranking of your page to give you a bigger shot at getting your content included in a Quick Answer box.
#4 Consider User Experience:
It’s very important to generate interest in your readers so that they have a good experience. For Google and its users, both the way- the way your site is organized and how your content is formatted- can be helpful.
Ensure there are no barricades on your site that may bring about a client to bob off your content. Structure your content by using subheadings, short paragraphs, and visuals. Also, use bullet-points and tables where possible.
If you are making a query-based content to be best answered and useful for an audience, then make sure you use either ordered list tags (<ol>) or unordered list tags (<ul>) to highlight to Google what form the content is in.
#5 Create Wikipedia Pages:
Have you seen that the Google Answers Box looks a considerable measure like Wikipedia? That’s not by mistake! Not just does the Answer Box feature takes a page from the Wikipedia handbook, but the Wikipedia entries also come in the search rankings.
Wikipedia sections reliably rank in the top five indexed lists — frequently in the second position. Wikipedia entries with references to reliable sources like blogs, press release, or daily newspapers helps generating trust and search engine positioning noticeably in any case, so it’s always good to make these sections at any rate. Wiki data is another site you can upgrade.
#6 Implement Schema Markup Code:
Schema markup is code (semantic vocabulary) that you put on your website to help the search engines returning back to your page for more informative results for users.
Schema markup permits Google to identify semantic contents within the source code of your site, and thus, separate information from within your content to be used as a part of its Answer Box. Sites with an unmistakable semantic markup might be looked at, especially when Google is digging up information for its results.
There are different types of markup that will deliver Knowledge Graph-driven results, and you can discover all the distinctive schema options at Schema.org and Schema-Creator.org.
#7 Be Sure you have a Q&A Section:
You may pick the traditional FAQ page with all questions and answers on one page. Also, you may section out themes and topics with individual queries and answers featured on their own pages. Pages with “How to” including bullet-points content or a step-by-step formatted content is another alternative for getting your content indexed.
Take Away: Keep your content in Five W’s and one H form. Also, users love content which is fully based on bullet-points.
Conclusion:
Optimizing content to be featured in Google’s Rich Answer Box is still a moderately new method and will give better results in future. All you need to understand is the user’s point of view that what exactly they are looking for.
It’s an incredible place to have your content featured and will drive maximum traffic to your site, boost brand awareness, and build your audience base.
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You can also read more interesting articles related to Google and SEO here.