With the world of social media and influencers constantly changing, it’s important to stay ahead of the curve and stay up-to-date on the latest trends.
In this blog post, we’ll discuss 7 of the most important trends for 2023 in the world of social media and influencers.
From micro-influencers to interactive storytelling, these trends are sure to shape the future of the industry, so you don’t want to miss out. Read on to learn more and get a jump start on the competition.
1) TikTok to Offer New Features for B2B
While TikTok has become a top platform for B2C marketing over the years, it has shown the potential to be an effective tool for B2B marketing. In fact, it has been used by B2B firms like Semrush and Shopify to interact with their audiences and promote their brand.
Businesses will be able to create unique content, target specific audiences, and take advantage of the platform’s live-streaming capabilities.
Companies looking to increase their visibility on social media should consider exploring this new feature and leveraging its potential to expand their reach.
2) The Rise of Vertical and Long Form Videos
As social media platforms become increasingly popular, many users are spending more time scrolling through posts in their feeds. To capture their attention, businesses are turning to vertical and long-form videos.
Vertical videos are those that are taller than they are wide, and long-form videos are longer than one minute. This trend allows businesses to create content that is unique and engaging for viewers, which can help them reach more people.
3) The Power of Micro-Influencers
In the world of social media, micro-influencers are playing an increasingly important role. Micro-influencers are individuals who have smaller but highly engaged followings, often in the range of 10,000 to 100,000 followers.
Despite their smaller following size, micro-influencers can have more influence than larger influencers because they often have higher engagement rates and better reach with their followers. In addition, they tend to be more authentic and relatable than larger influencers, meaning they can connect more deeply with their followers.
As a result, companies are turning to micro-influencers to help promote their products and services in a way that feels more authentic and genuine.
(Tip: Here are the tips to find out the right influencer for your business.)
4) The Importance of Authenticity
Authenticity has become one of the most important qualities brands look for when seeking out influencers and social media content creators. In a world where everyone is vying for attention, the power of an authentic story can be incredibly powerful.
Consumers are looking to connect with people they believe are genuine and honest in their messages, which means companies must be mindful when curating content.
Authenticity and trust are two key elements that will help brands stand out and build strong relationships with their customers.
(Tip: To understand authenticity, check out our EAT blog now!)
5) The Influence of User-Generated Content
User-generated content (UGC) has been a major driving force in the world of social media and influencer marketing. UGC is defined as any content created by customers or fans, as opposed to content produced by brands.
This content can range from photos and videos to reviews and comments. UGC is an invaluable source of marketing, as it often carries more trust and credibility than content produced by brands, and allows brands to access larger audiences through the use of influencers.
6) “Edutainment” Content will Gain Momentum
2023 is sure to be the year of edutainment. With an array of industry-specific content available, brands in various industries are embracing the chance to communicate with their audiences through educational videos and tutorials.
Short-form video platforms have presented an opportunity for edutainment to thrive. TikTok, Instagram Reels, and YouTube Shorts have made it easier for creators and brands to produce and distribute content that not only entertains viewers but also provides educational and informative content.
Educational content isn’t only for textbooks anymore. Through social media platforms, brands can provide a more engaging way to learn. This type of content has proven to be effective, especially when it comes to consumer education.
Many fintech brands have already tapped into this trend by creating content on personal finance tips and money management advice. Chime’s TikTok account is a great example of how to make edutainment content entertaining yet informative. Their videos provide viewers with helpful tips on saving while still being humorous and relatable.
For any brand looking to get ahead of the curve in 2023, edutainment should be at the top of the list. By combining entertainment with education, brands can create meaningful connections with their audiences while also providing them with valuable information.
Whether it’s a fun tutorial or an explainer video featuring your product, edutainment content is sure to make a splash in 2023.
7) The Power of Social Commerce
Social commerce, or the buying and selling of products through social media, is set to be one of the biggest trends in social media and influencer marketing for 2023.
Consumers are now more likely to research and purchase products through social media platforms than ever before. This means that brands have an opportunity to leverage influencers and use their accounts to reach larger audiences with their products.
For brands, this opens up a huge potential for success. Influencers can help drive sales by creating sponsored content for products, hosting giveaways, and utilizing clickable links that direct users to product pages. Additionally, brands can create their own branded pages on platforms like Instagram and Snapchat to showcase their products, post promotions, or host exclusive contests.
At the same time, social commerce also provides consumers with a more personal connection to the brands they’re supporting. With the ability to directly interact with brands through social media, users can provide feedback or ask questions about products they’re interested in.
This direct access to brands helps build relationships and trust with consumers, which can result in higher sales and brand loyalty.
As more and more people become comfortable with making purchases on social media, social commerce is sure to continue growing in popularity in the coming years.
For brands looking to make the most of their influencer marketing campaigns, leveraging social commerce is a great way to get ahead of the curve and maximize their success in 2023.
Wrapping Up…
Online marketing has highly been dynamic over the years, thanks to the rise of new trends. And 2023 is not an exception.
This year is likely to mark the rise of new trends as well as the nurturing of existing ones. You as a business should be aware of the happenings in social media and influential marketing. It will help you choose the right strategy.
To know more about how to integrate these trends into your marketing strategy, get in touch now.