Most businesses continually fail to make their mark in the online marketplace because they either have a poorly drafted or no strategy at all. Fundamentally, a strategy is the direction you walk forth in. So, you better be right the very first time you keep aside a budget for online marketing. We can help you to do just that.
Why Do You Need a Strategy?
Your internet marketing strategy accurately defines how you as an online enterprise can capitalize on various channels and digital media to better
- Connect with the potential customers through multiple online channels
- Engage potential customers to influence their purchase decisions
- Convert maximum number of visitors into subscribers or customers
- Build relationships with existing and new customers
In absence of a good strategy, you risk losing out on these “most basic” prerequisites for online success.
Role of Research in Strategy Formation
There’s no one-size-fits-all strategy for SEO, PPC advertising, social media marketing or any other online promotion technique for that matter.
Each business needs a custom strategy backed by insights that are drawn on detailed research.
Interestingly, this is one area where most e-marketing firms simply fail to deliver as they apparently know the mechanics of online marketing but seldom understand the science of systematic market research and strategy formation.
Here at KVR Webtech, preliminary and ongoing research for an online enterprise is carried out by experts with decades of hands-on, relevant experience in online and offline marketing.
We know “what works and what doesn’t” and each one of the recommendations we make is based on either the results we have achieved in the past or dependable information and insights gathered and deduced by our team.
How We Work
Over the years, we’ve understood just how important it is to thoroughly examine the market before choosing a singular or blended marketing approach.
Therefore, in our Online Marketing Research & Strategy Formation Services Chandigarh, India before a basic strategy is formed to test the waters, we:
- Prepare competitor profiles to get a clear idea of “what works”
- Carry out consumer behavior research
- Study target market demographics
- Study the demand side problems
- Research product, price and channel perceptions
- Study 4 key positional factors namely technology, service, market and brand
Once some actionable insights are drawn on the detailed research, our senior experts undertake a hypothesis test for verification. Full scale internet marketing campaign, regardless of the online channel suitable for your specific goals, are launched only after hypotheses are statistically confirmed.
So, What Are Your Goals?
Do you want potential customers to know what you are selling and how your products can really benefit them? Do you wish to generate more leads online and ultimately achieve a higher conversion rate?
No matter what your current and future goals are, we can carry out the necessary research and help draft an impeccable strategy for your business.
Talk to an expert at +91-1762-509633 or contact us online.
Feel free to ask any number of questions regarding our Online Marketing Research & Strategy Formation Services in India. All preliminary discussions are non-obligatory.