Are you having the right Digital Marketing Measurement Model for your company?
The line between success and failure is very thin. Failure is not just due to lack of creativity or skills; it’s just due to failure of an unstructured plan. And success is all about a ‘well-structured’ digital marketing and measurement model. Generally, it focuses on three key areas:
Acquisition: It covers all the three components, earned, paid and owned together. How to prioritize each? What are the plans to acquire traffic for the website, blogs, you tube videos, etc.? Which area requires most efforts and lots more?
Behavior: It will include the behavior of the visitors, the pages, videos, etc. they see. Are they visiting repeatedly? Are there any certain actions they opt for? What efforts can be made to maximize the best user experience?
Outcomes: What all the efforts contributed to the end-results? Whether a download, a phone call, signing up through email, a qualified online lead or a purchase of the product and much more.
Check out the five simple steps to attain the new heights of success:
Step1: Business Objectives: It is of utmost importance to identify the business objectives first. Ask the questions, why does this campaign exist? Is it for creating awareness, generating leads or highlighting some community events?
Step2: Goals: Now, it’s time to combine the critical thinking of management, analysts and marketers. Identifying the crisp goals for all the business objectives is a must.
- Case1. Create Awareness: It will require the support of all the offline efforts in addition to relevant online traffic acquisition strategy.
- Case2. Generating Leads: For this, it needs a blend of two things, i.e. providing all the relevant information to the potential buyers and second to capture the leads through several means like e-newsletter registrations.
- Case3. Highlight Events: It will include increasing engagement through some local and global events.
Step3. KPI’s: Now, it is the time to deal with the data. It is important to write down the key performance indicators, as they give a clear picture of how well the work is going on.
Step4. Set Parameters: For each KPI, there is need to identify the targets and set the parameters for their achievement.
Step5. Identifying the outcomes: This last step is crucial and of great value. It decides the failure or success and the reason for the same.