You must be aware of the term, Search engine optimization. But, most of the entrepreneurs have a several doubts concerned with SEO, i.e. why they should invest in SEO, why it’s so powerful, how can it benefit your business and so forth.
The below listed points will certainly satisfy all your doubts:
* SEO Is An Investment: Undoubtedly, SEO is an investment with a high return. An effective and ethical SEO process is potent enough to lift your rank to the top 3 spots on the first page of SERPs, where most clicks go. This serves you with a massive return on your investment.
* It helps people find your website: A website act as a communication medium for you with the audience online. Through a well designed and user friendly, generating leads and attracting new customers, partners or investors becomes easy for you. But, all this is possible if people can find your website. And here comes SEO for your help. No longer, it is just about ranking a site or getting more number of clicks. Nowadays, effective SEO revolve around the psychology of the target market and segment. It gets your business found, noticed, and loved.
* It makes You Ubiquitous: Customers intuitively sense a #1 ranking as the best for them. And now, this has been proved by the researches too. A report says that, top ranking site gets 36.4% of total clicks, the number two and three fetches 12.5% and 9.5% respectively. Now you can judge, how least are the chances that a customer visit your website, if it is not in the top searches. Thus, SEO make your presence felt everywhere creating brand awareness and getting more sales.
* It drives offline sales: Being an entrepreneur, your ultimate goal is to increase your sales and profits. Nowadays, online and offline are driven by research initiated on the Web. Customers are smart enough to enquire every minute detail in advance and internet helps them. Thus, if you run an offline business, you cannot afford to ignore online marketing. SEO makes your website acts as a never-resting salesperson, working 24*7 for bringing qualified leads to your business.
In all, searching your website in the online world without SEO is similar to hunting for a needle in a haystack. It understands the intent behind your visitor’s search and their requirements. Using various techniques it pulls towards more visitors and more sales!