As the world is still trying to adapt “the new normal” after the nightmarish corona crisis, which left many businesses around the globe stranded and totally changed the way of living for the masses there is no denying the fact that things at the moment may take a while to get back to the normal state.
Not only has the COVID pandemic halted the normal routines and social circle of people but it has also disrupted the economies to a large extent. Many industries are on the verge of total collapse as consumer behavior is changing day by day and many businesses are still trying to figure out how to bounce back after the sudden crisis. Not to mention the rapid increase in unemployment rate also added up to the factor of low economy rate all over the world.
Even though, there are continuous discussions going on the current state of businesses and industries, but still it doesn’t really pave the way to adapt the new strategies to preserve and outlive these troubled times.
Adapting the new innovative approach to sync with the rapid consumer shift
Unquestionably, even though isolation and lockdowns have left people stressed out and cut off from the social life, it did connected the world more with their friends and family. Moreover, a rapid rise in innovation has also paved the path for the new economical wave and accelerated the rise in digital transformation for many big and small business firms drastically. Consequently, this new digital revolution have surged the new ray of hope for many other businesses to re-establish themselves in a completely new and revolutionized manner.
Recently, “The World Economic” research has revealed that consumers are connecting to businesses way more than before through the new digital framework. As a result, this have already ushered a whole new era of Online or Digital marketing and makes it even more important aspect for any business than it was ever before. Both long and short term SEO strategies are becoming a must have need for any organization to thrive in the present time.
How important is SEO in the current situation?
As of now, SEO is one of the most cost effective and gain oriented system for any entrepreneur. Additionally, what makes it even more valuable is its long term organic productivity. Recent research shows the dominance of SEO on larger scale, as 20 billion searches are reported to be made every single day.
Eventually, it becomes an absolute necessity for a business nowadays, to get connected with the audience and making a strong online presence by providing the right information to help the customers as they are researching the products of their needs and their availability online within their spectrum of interest.
Therefore, we have brought you some of the key strategies to optimize your SEO tactics for having more productivity and effectiveness in the post-pandemic scenario:
1. Systemize your “Work from Home” for more productivity
Certainly, working at office is much more compatible with SEO’s daily tasks as there is proper work environment with team co-ordination and help is always on the go. Whereas at home, everything is self-managed and organized, therefore it becomes essential to have a definitive workflow of the tasks to be accomplished and virtual team communication should be periodic and synchronized to make things easier.
2. Team meetings and meaningful reporting
Team meetings ranging from 15 minutes to 1 hour can be sufficient to have an overview of all the daily tasks to be completed by the team and have discussions regarding the projects.
Indeed, constant and day to day reporting should be practiced to easily manage and to keep track of the progress of ongoing projects. Moreover, make sure to share important aspects like keyword search volume to keep the other team aware of the trending searches and topics to gain more productivity.
3. Make sure your GMB is up to date
In the present times, when everyone is at home isolated from the outer world, Google remains the single most significant source of the information than it was ever before. Moreover, it won’t be wrong to say that it is the only relevant connection that audience can rely on to get in touch with the businesses and services.
Hence it should be your high priority to update your Google my Business page for timely updates, working hours, accurate business description and delivery details on certain location etc.
Accordingly Google have also introduced a new option to mark your business “Temporarily Closed” in response to the Coronavirus crisis.
4. Update and properly optimize your website
Again it is very important to keep in check with your websites current condition and do any updates if necessary. For example:
- Check for page speed on both mobile and desktop modes
- Troubleshoot for any flaws in the design of the website
- Make sure your posting enough quality based guest posts articles to keep the backlinks flowing
- Also optimize your meta description and target keywords
- Share valuable content through blogs, webinars and video posts consistently to stay ahead of the competition
Moreover if you’re having an Ecommerce website than also make sure to update your customers with COVID-19 related info on your services such as – delay in shipping and area not currently being served by your company.
5. Be more active Social media
E-mailing and Social media is one of the key aspects to connect with your niche audience and also to promote your services or products more efficiently. Even more, social media can also help you provide the solutions to the queries of your customers directly and help you promote your marketing more easily and effectively.
These were some of the key and most basic things to keep in mind while optimizing your SEO strategies in the post-pandemic state of the world. We would love to know about your thoughts on the current SEO scene and if you would like to add more points that you think we’ve missed, please share your valuable thoughts in the comment section below.