For those who don’t know, marketing automation refers to the use of software to automate repetitive marketing tasks and workflows. With marketing software, you can automate activities like email marketing, lead scoring, lead generation, and posting to social media platforms. This way, it helps you save time and increase productivity as well. It also lets you deliver a more personalized experience to your customers.
Marketing automation is such an easy and practical solution for reducing your workload.
Now that you have a rough idea of what marketing automation is, you must be thinking that how to do marketing automation. Or do you need to download certain software to do that?
If you have a WordPress website, opting for marketing automation gets easier. Thanks to the plenty of marketing automation tools designed for WordPress to automate CRM, Email, and social media campaigns.
These marketing tools are generally available in the form of plugins or pieces of code you can install and increase your site’s functionality. You can automate almost the entire marketing function of your WordPress website.
How WordPress Marketing Automation Tools Work
WordPress plugins are used to extend the functionality of your WordPress website. Exactly the same way apps do for your mobile phone. They make it simpler for users to add features to their website without writing a single line of code. For example, you want to add a Chatbot to your website, you can install a Chatbot plug-in to do that. Similarly, there are many marketing automation plugins available for email marketing, social media marketing, and other things.
What to Look for In Your WordPress Marketing Automation Plugin
Thereare plenty of WordPress tools for marketing automation, making it overwhelming for you to choose the one that can work for you.
Before choosing any marketing automation tool for WordPress, make sure they are equipped with the following features:
CRM Capabilities:
Some marketing automation tools offer a built-in CRM capability for advanced tagging and lead scoring features.
Email:
Generally, all marketing tools offer you feature such as drip campaigns, demographic segmentation, and subject line A/B testing.
Social Media:
Most marketing automation tools let you integrate with Twitter and Facebook, letting you manage social media posts directly from the dashboard.
Ecommerce:
With the eCommerce capabilities feature, you can manage your online sales and revenue. Marketing automation tools with e-commerce features work as product databases. They can also be used to offer coupon codes and create affiliate programs for your customers.
So these are some key features for your marketing automation tool for your WordPress website. This is because your marketing automation is likely to be built around these factors.
Based on this, here will walk through the best marketing automation tools for your WordPress website.
Best Marketing Automation Tools for a WordPress Website
HubSpot is counted among one of the best marketing automation plugins for WordPress. It comes with a set of features that includes sales software, marketing software, and support software—all of which can seamlessly be connected to HubSpot’s free CRM.
Although it might take time to learn the HubSpot plugin, it is effective when it comes to saving time on repetitive tasks as well as improving productivity.
HubSpot offers more than just simple marketing automation features. Rather, it helps you address the end-to-end needs of your marketing efforts, thereby should be used for your serious marketing goals.
Key Features of HubSpot WordPress Plugin
Email Marketing:
Create attractive, responsive newsletters to send to your contact database with easy use, drag and drop email builder. Create your own or choose from 20+ pre-designed temples.
Marketing Automation:
Send an automated email when your visitors fill out a form or send you a query through live chat. All emails are automatically delivered in your CRM and include tracking for open and click rates so you can measure engagement.
Live Chat and Chatbots:
You can add live chat to your website to enhance your customer support 24/7.
Forms & Popups
Make pop-ups on your website in no time using the user-friendly drag and drop builder.
Analytics:
Built-in analytics will help understand which sales and marketing strategies are working…and which ones need to be fixed.
Learn HERE How to Install and User HubSpot Marketing
Owned by Salesforce, Pardot has been an eminent cloud automation platform for enterprise owners. Like HubSpot, it is a complete marketing automation plugin being equipped with features like email marketing, lead scoring, lead nurturing, CRM integration, and ROI reporting.
Pardot is also useful when it comes to tracking your user’s behavior. It is also equipped with predictive analysis.
How Its Implementation Can Empower Your Marketing Campaign
Automated Lead Generation:
The lead generation features can be useful when you integrate Pardot with WordPress. These tools also include a page builder and a drag-and-drop smart form builder.
Automated Lead Management:
Pardot has also an automated approach to managing leads. When you integrate with your WordPress website, you can tap on a number of data collection possibilities.
Automated Email Marketing:
With this feature, you can automate lead nurturing through email. You will be provided with an intuitive email builder that ensures an easy-to-use visual editor.
Forms:
Forms are a great way to collect information about your website and landing page visitors. Pardot forms can be used for gated content, blog subscriptions, and demo requests.
Dynamic Content:
Pardot plugin is also useful for creating dynamic content. Dynamic content can be used to ensure personalized experiences for your visitors.
Price:
The basic plan starts at $1,250 per month.
JumpLead has been specially designed for inbound marketing purposes.
How It Can Benefit Your Marketing Campaign
Identifying Prospects:
Get connected with potential customers while they are exploring your website.
Lead Capturing:
You can also capture and profile your leads.
Targeted Marketing:
You can use lead activity to automate sales team notifications.
Lead Nurturing with Email Broadcasters and Auto-responders:
Nurture leads through the sales funnel stages based upon the behavior of the individuals; by custom tags, sales stage, and contact properties.
Managing Leads:
It also helps keep contact profiles pages updated by the information gathered from analytics, web forms, and email campaign click-through.
Tracking and Enhancing Performance:
Track conversion rates, campaigns, and traffic as well as search results positions for vital keywords and phrases.
Price:
49$ per Month (basic plan)
CASE STUDY
How HubSpot Marketing Boosts Leads for This Real Estate Firm
By this point, you must be familiar with the benefits of marketing automation tools as well as the most effective tools on the market.
To convince you more, here I would like to give you a case study of a real estate client.
About the Client:
This client (the name is not given due to privacy issues) is based in the USA, offering real estate services to commercial and residential customers. As they were startup then, they were looking for more leads to survive and thrive in the competitive environment of Texas. We being their online marketer decided to opt for the HubSpot marketing tool to generate leads. We started it with the HubSpot marketing plugin.
How We Use HubSpot Marketing Plugin
- Using HubSpot’s social media tool to schedule posts and monitor engagement
- Using HubSpot’s workflows to create automation campaigns to nurture contacts
- Creating automated emails to deliver the right emails to the right people.
- Personalizing the client’s marketing dashboards to offer a clear view of the impact of sales performance and marketing activities.
The Results We Achieved—
- Increasing the number of website sessions per month by 30%
- Increasing number of contacts through online sources
- Generating a 10% increase in revenue from online sources.
The Bottom Line:
Using WordPress marketing plugins saves you time and hassles associated with repetitive marketing tasks. They are easy to use and can be installed by non-tech website owners. However, it is important to choose the right WordPress marketing tools or plugins which can automate most of the tasks.
What do you think? Let me know by commenting below!