Keyword Planner Tool can be used to find out how keywords perform. It makes estimates of what you might get from a set of keywords based on historical search data. It helps you determine how you should group your keywords and set your bids based on these forecasts.

First, decide how you will use this tool-

There are two options:

1. Identify new keywords for your Ad groups.
2. Determine the performance trend projection for the keywords in your list by analyzing statistical data.

If you use KPT to find out new and relevant keywords, then you just need to enter your keyword and it automatically suggests hundreds of relevant keywords of your niche. It also displays important statistics and metrics of your targeted keyword.

Such as: 

• Suggested Keywords
• Search Volume
• Cost per click
• Avg. monthly searches
• Competition (High, Medium, Low)
• Amount on that keyword

Estimating future impressions involves taking into account your bid, budget, seasonality, and historical ad quality. With the Keyword Planner, you can get a forecast on your keywords and see them in a proper graph including a table. You can also learn what kinds of bids might help you reach your business goals.

Based on historical data, you get values for:

• CTR means click-through rate
• How many clicks you can generate through that keyword 
• Bidding amount
• Ad Position

These kinds of insights are very useful for marketers and advertisers when planning a PPC campaign, especially if the budget is low.

Historical metrics: 4 things to remember

As you analyze historical data in Google Keyword Planner, it is good to remember a few tips:

Stats are not fixed

Statistical data on search volumes are rounded. As a result, if you are checking keywords in more than one location, keep that in mind so it is not overestimated.

Search Volumes are Always Fluctuating

Data such as this can serve as a guide, but by no means is it set in stone. 

Audience behavior changes continuously to market trends so it is not necessary that if some trend is booming right now it will remain the same in next month too, so if you are thinking that your selected keyword always perform well. You need to think twice.

Consider Keyword Forecasts

Forecasted impressions help to set your bidding strategy in the future also, with the help of that you can set your budget, bid effectively. Having this information gives you a basis for figuring out what your keyword search volume is and when your forecasted impressions only reflect the match types you have specified; automatically, search data only identifies exact match keywords.

Use Bid Range Statistics

This will help you to know about the keyword bids in the last 30 days. You will also get to know about the bidding that makes the person rule on the top position in SERPs.

If you are thinking about the quality score and competition, at that time also the statistics of bid range in Keyword Planner Tool help you a lot, this will make your bidding strategy smooth and less risky. There are some other tools too that can help you in this. 

What changes nowadays?

Recently a new change has been seen in Keyword Planner Tool, Google has added some more features here, these features are YOY change means year over year change, Three-month change, and type of trend. 

So now onwards, when you fetch your report from the keyword planner tool then 3 more columns will be seen by your eyes, a new pop up will also appear before you that inform you about the feature of comparing the current and past trends of Keywords.

If you are using a free version of it, still you will get to know about the new keywords related to your target Keyword, estimate search volume, and the current and last bidding.

What is in new columns of the Google keyword planner tool:

• Year over Year change–  This column will compare the search volume of the selected keyword from the current month to the same month of the previous year.
•  3-month change– This will tell you about the changes that happen in trends by comparing current month data to the last two month’s data and this will let you know about the changes that happen in search volume over the 3 months. 
• Trending or not– This will let you know that the keyword you have selected, its trend is up or going down or it remains constant for a long time. This is in testing mode right now.

What does Google say about this?

This is a small experiment. It was stated by search engine land in one of his blogs

So now the question is how this will affect us so having more information means more data and more data means deep targeting so this upgrade will let us know more about our keyword and help us to boom our campaign with more efficiency, 

About the author

Internet Marketing Analyst, present Director @kvrwebtech.com Since 2009. Providing Internet Marketing as a medium for all kind of businesses to achieve the modern era goals. Have been highly successful in cultivating projects in Real Estate, Financial and Education Sector.