Summary: Do you want effective social media marketing for a better brand presence? Read here the key things to build your brand with social media marketing.

Do you take your social media marketing as seriously as your SEO?

If not, social media marketing or SMM ensures 100 per cent higher lead to close rate than outbound marketing. Moreover, 80% of B2B marketers use SMM in some form or other.

Therefore, you can’t keep social media marketing out of your checklist to improve your brand presence. If you are not using social media, maybe your competitors are using it to get an edge.

Convinced?

Now some folks can prove me wrong by saying that they’ve never seen expected benefits from social media marketing.

Well, they might be right just because they haven’t picked the right platform. Some have never used hashtags rightly. These are some mistakes that can kill your chances of getting success with social media.

Therefore, it’s time to get educated on the right social media marketing practices to build your brand. Here I have outlined some basics to increasing the odds of success with your social media marketing campaign.

Here we go…

Pick the Right Social Media Platform

Not every social media platform is right for your brand. For example, if you make recipes or sell online clothes, Instagram would be the right fit as it is a great platform to promote things visually. If you are a B2B brand, LinkedIn can be your solution.

A recent study by HubSpot reveals that LinkedIn is 277 per cent more effective than Facebook and Twitter. Talking about Facebook, it is the best outlet to promote your brands. For your technology or IT products, give priority to Google Plus as 68 per cent of users are men, the majority of whom are belonging to the technical professions. If your target audience is women, you must focus on Pinterest.

Learn How to Use Hashtags:

#what #do #you #know #about #soical #media #marketing

For most people out there, the above-written line with a lot of hashtags is not readable. That’s the same case with most of the posts I come across on social media platforms. They are stacked with so many hashtags that I wonder if they were ever the post.

Yeah, hashtags boost the exposure as they take your posts to the prospective customers. But that doesn’t mean you use them excessively. Just one or two for important phrases will do the trick.

One more thing—use only relevant hashtags which are easy to search or in trends.

There is No Alternative to Engaging Content:

Keep in mind that your marketing campaign relies on content. An engaging content prompts the users to open the post. Creating compelling content can be challenging, but not rocket science.

Just understand your audience and their concern. Once you get familiar with your audience, you can come with the right content that is more likely to hit the bull’s eye. You can showcase them in attention-grabbing headings and killer one-liner.

Customer Interaction is Important:

Customer interaction has become important than ever. How will you do that?

You can run a contest. You can invite them to create a post for you. You can attract them with giveaways. And don’t forget this good old rule—always respond to the comment or queries of your customers.

Although it may be exhaustive to reply to each query or comment, at least you can sort out the important one or respond to the comments when they are few.

Facebook Cover for Promoting Your Events:

The Facebook cover page can be used to promote events of sale. A big banner will attract the user and convince them to explore more.

About the author

Working as a senior content writer, Rajinder Singh loves to tell the world about IT, cars, Bollywood and every imaginable (and unimaginable) thing thorough his writing. Aspiring to be an expert in paranormal science and archeology, he loves to explore outdoor and everything vintage. He loves to lyricize rap (though he doesn’t perform).