Search engine giant Google has launched a “Shops” section in the mobile search results to let retailers increase awareness for their brands and generate traffic. This is the google latest update
In the earlier phases, only three retailers will be displayed in the shop’s section. Over time, it can be expanded and can display up to ten retailers.
Key Takeaway: The Shops section displays three to ten retailers according to their organic search rankings.
This will be determined by the organic search rankings of the retailers.
Google’s Take on the Shop Section Update
In conversation with Search Engine Land, a Google spokesperson said—
“We recently launched Shops, a new module available on mobile devices for select US-English shopping-related queries.”
Speaking on the motive behind this move, the spokesperson further added, “We launched this to help present more seller options to users on Search. This feature currently shows 3 shops, and users can then expand to see up to 10 merchants depending on availability. The selection of results shown and their order are based on the organic search ranking.,”
The last two years have witnessed the expansion of Google’s shopping-related results from being a paid product to maximizing the visibility opportunities organically. It was all started from the launch of free product listings in April 2020.
Google has also launched a “deals section” in the search results and introduced Shopping integrations for WooCommerce, Shopify, and GoDaddy.
Why Is It So Important?
The shop section is completely based on the organic search ranking, and in order to show up in the shop section area vendors have to enhance their organic search ranking. It simply means that retailers with average ranking might not see the benefits of this feature.
As Google introduces this support for organic shopping, retailers should make efforts to improve the SEO performance of their online stores.
Non-shopping results may also show up in the same results pages as the Shops section. However, the non-shopping-related results can be further pushed down the page, which can impact the click-through rate.