The past couple of months have been exciting for webmasters. Thanks to the spree of new updates launched by Google. And this month is no different it marks an important Google core update.
On June 2, 2021, Google rolled out a new broad core update called the June 2021 Core Update.
The last core update to this was released in December 2020 that was itself announced after May 2020 core update. June 2021 update has been released in two parts, with the second part will be released in July. This new update will take 2 weeks to roll out completely from its release date.
Why Google Releases June 2021 and Other Core Updates
Google wants to enhance the user experience with its core updates. The June 2021 update has also been released to fulfill this objective. In its blog post, Google clarifies the reason behind this update—
“Google Search receives billions of queries every day from countries around the world in 150 languages. Our automated systems identify the most relevant and reliable information from hundreds of billions of pages in our index to help people find what they’re looking for.”
It further says that (Google) always looks for ways to display the most useful results possible. Google also stresses the importance of new updates to support businesses, creators and businesses “while providing searchers with the best information available.” In fact, the search engine giant can “implement dozens of updates that are meant to improve Search in incremental ways” in any given week. While it is not easy to share details about all updates, Google assures that it will keep the users updated about core updates like these.
Will June 2021 Update Can Turn Things Upside Down?
Over the last 4 or 5 updates by Google, I have noticed an unusual rise and fall in ranking. Some changes are likely to stay throughout the rollouts while some are overturned by the next updates. This is because Google algorithms keep on changing, assessing, swapping, and playing around with things. Therefore, we are likely to see dramatic changes in ranking over these two months (June and July).
And the fluctuations recorded by these tools say it all.
Image source: Seoroundtable.com
Image source: Seoroundtable.com
Image source: Seoroundtable.com
How June 2021 Update will Impact Your Website?
Either your site ranking will go up or drop. Or it might remain stable. No matter what it turns out to be, it is possible that the state of ranking won’t last long. This is because the impact can reverse itself with the July 2021 core update. After all, it is a two-part update.
Well, there is not a particular remedy if your website experiences negative results due to this update. In fact, the negative ranking should not be taken as an indication of a flaw in your pages. You can experience a recovery between core updates.
Don’t be too quick to celebrate either if your ranking goes up as it might come down with the introduction of the July 2021 update.
Given that it is a two-part update, some content and sites might experience changes in June 2021 that can be overturned by July 2021 update.
The SEO World Feels the Heat of June 2021 Update
Within 5 days of the release of the June 2021 Update, many webmasters are experiencing big fluctuations. Some are seeing great spikes in their traffic and rankings while some see a sharp fall.
June 2021 Update Ruins the Day of these SEO Pros..
Courtesy: Webmasterworld.com
And How It Works in Favor of Some Webmasters…..
How to Brace Up for Google June 2021 Update?
Whether you see changes in your website’s performance or not due to this core update, it is important to work over the important user experience signals such as load time, interactivity, mobile responsiveness, and navigation. You need to tick all the boxes of SEO so that your website can fulfill the requirements of Google.
Key Takeaways:
- It is a Two-Part Update—June 2021 and July 2021
- The Changes (gains and drops) Caused by June 2021 Update Can be Reversed by July 2021 Update.
- Full Update will Be Rolled Out within Two Weeks from 2 June
- There have been mixed ranking results so far with this update
- Google aims to improve user experiences with June 2021 update
Bottom Line:
So you must have understood about the Google June 2021 update. While it is likely to change your page ranking, it shouldn’t be intimidating as well. Don’t panic. Don’t get carried away either. Instead, aim to optimize your website by working on all user experience signals, content quality, mobile responsiveness, and the latest search trends like voice search and natural language. There is no right time to start this.
Let me know how Google June 2021 has impacted your site by commenting below! Best of luck!!!