After the introduction of various mediums like Periscope and Meerkat, brands have been able to interact with the younger and mobile crowd. Now to make an indispensable presence in the growing world of live video, last month Facebook started to roll out Live Video to millions of regular users. Let’s find out how this can be a game changer for the marketers today.
After adding two new features into its Facebook Ads service, now Facebook finally come up with its Facebook Live. It was introduced last month and now the marketers are looking forward to use it in different ways. Yes, it is about Facebook Live- which came out last year in August for verified public figures (only through the iOS Mentions app) and then later in December, it was available to selected people on their personal profiles. However, now it is open for all the verified Facebook pages.
Basically, it was introduced to help people connect with their fans, friends and followers, sharing some real-time videos, setting higher standards for the videos streamed in the news feed. If you are among those marketers who haven’t started planning to add Facebook Live to your campaigns, here is something highly useful to you. Have a sneak peek:
Improvisations can be Done!
You can do a lot to improve your videos. Firstly, it is important to have a focus on your broadcast. And then comes the beginning of the video, i.e. with a compelling title. Make sure you relate the title to the interest of your broadcast well. For Live videos, you can switch to any, front or back camera. Meanwhile you focus on video part, don’t forget the audio section. A loud and clear voice is something very crucial. Remember to acknowledge your audience and end with a call to action.
Repurpose Your Video
For your other type of content, you have been looking forward to use your video in a number of places. Now it is possible. Just write a blog post, embed the Facebook post or just the video, and share it on all your social media channels. What you get is a higher number of views, new fans and subscribers! You can check it on your Facebook view count.
Editing Made Possible!
If you have the Facebook Live video, now it is possible to edit it and the process is quite simple. Go on the Edit option, select a thumbnail or upload your own. After selecting a category, you can add call to action (Learn More, Sign Up or Shop Now). Doing so, you simple amplify your client base, increasing more visibility through Ads Manager.
Definitely, you wish to broadcast through your profile. For this click the Live icon and write down a short description, explaining your idea behind the video.
It is similar to your personal status updates, and yes, you can select the audience before going live. What amazes the most is that you see the number of live viewers and the comments in real time. Not only this, it will be saved to your timeline later, similar to other videos you upload.
Well, this is just a beginning. In the coming days, Live is expected to roll out to more Facebook profiles and pages. Though it is now accessible to iPhone users, yet it can be expected to reach the Android users very soon!
You can read the complete information here.