Content is everywhere on the Internet, whether it’s a blog, a web page, or a social media post. If you are looking to create content that captures, it might be overwhelming to compete with the existing pages on the same information.
So, you cannot just wake up, create something, throw it to the Internet and keep your fingers crossed for conversion. Instead, things should be placed strategically. Isn’t it?
There are many steps to consider right from brainstorming, creation, planning, and execution.
Getting started with the right step is key to ace your content creation.
Here I have come up with this detailed content creation guide to help you create content that converts.
Know Your Audience
First thing first, who are you trying to reach? Define your audience by demographics like age, location, interests, and profession. Then determine what kind of content they want and the keywords they’re using to find it.
Find Your Voice and Style
Finding your voice and style is key to creating content that resonates with your audience. How do you do that?
- Write like you talk.
Adopt a casual, conversational tone. Speak directly to your reader using “you” and “your.” Keep things friendly and relatable.
- Share your passion.
Write about topics you genuinely care about. Your enthusiasm will shine through, and readers will feel inspired and excited too.
- Develop your angle.
Find a unique perspective or “spin” on popular subjects. Maybe you have an unconventional opinion or experience to share. Put your personal stamp on it.
- Use humor and personality.
Inject some wit and liveliness into your writing. Tell personal stories and anecdotes. Let your quirks and character come through. People will connect more with an authentic human voice.
- Keep practicing.
The more you write, the more your unique style will emerge. Don’t be afraid to experiment with different tones and formats. Some pieces may bomb, but you’ll learn from them.
With regular practice, you’ll gain confidence in your voice. You’ll get a feel for what content and style resonates most with your audience. Don’t be afraid to have fun with it! Writing should be an enjoyable form of creative expression. If you’re passionate about the subject, your enthusiasm will shine through. So start writing, develop your angle, and inject some personality. Your compelling content and style will follow.
Create a Content Calendar
- Map Out Your Content
The first step to creating a content calendar is figuring out what topics and content types you want to cover. Brainstorm a list of blog post ideas, video concepts, social media content, and anything else you want to include. Group similar topics and content types together.
- Schedule Your Content
Once you have your content map laid out, assign each piece of content a publication date. Aim for publishing 2-3 social media posts per day, 2 blog posts per week, and 1 video (if you make it) every other week. Whatever schedule works for your business and audience. Spread out your content so you have a good mix of content types and topics each week.
- Leave Room for Flexibility
As you start creating and publishing content, you’ll get a feel for what resonates most with your audience. Make room in your content calendar to add new content ideas or swap out underperforming content. Stay on top of trends in your industry and current events to keep your content calendar fresh and relevant.
- Promote Your Content
After you publish each piece of content, schedule time to promote it on social media and elsewhere. Share blog posts multiple times across platforms, engage with people who comment on your social posts, and make the most of the content you’ve created. Promoting your content will increase traffic and help you build your audience.
- Review and Revise
Take time each month to review how your content calendar is working. See what’s generating the most interest and what’s falling flat. Make changes to your calendar for the next month based on your learnings. Switch up content types, try new topics, or adjust your publishing schedule. Your content calendar should be a work in progress that evolves with your business and audience needs.
Staying on top of your content creation with a well-crafted content calendar will set you up for success. Put in the work to plan ahead, but remain flexible enough to make changes as needed. With regular reviews of what’s working, your content calendar can become a powerful tool for connecting with your audience.
WHAT TO INCLUDE IN YOUR CONTENT
To create content that converts readers into customers or clients, focus on being helpful, actionable, and valuable.
- Solve a Problem
Identify a problem your target audience struggles with and provide a solution. Give clear steps and instructions for overcoming obstacles or achieving a goal. For example, a post on “How to Get More Traffic to Your Website” could provide a checklist of proven strategies to increase site visitors.
- Share Tips and Best Practices
Compile a list of tips, tools, and techniques that will make your readers’ lives easier or help them improve a skill. For example, “10 Ways to Boost Your Email Marketing Open Rates” or “The Best Productivity Apps for Entrepreneurs.” Keep tips scannable with bullet points.
- Answer Common Questions
Do some research to find the most frequently asked questions about your industry or area of expertise. Then create content that provides helpful answers and advice. For example, “FAQs about Starting a Business” or “Everything You Need to Know About Buying Your First Home.”
- Give Examples and Case Studies
Bring your content to life with real-world examples, stories, and case studies. Share examples of success (and failure) from your own experience or feature stories from clients and customers. For example, “5 Inspiring Small Business Success Stories” or “A Day in the Life of an SEO Consultant.”
- Offer Resources
Share free tools, downloads, checklists, worksheets, infographics, video tutorials, podcasts, and other resources to provide instant value to your readers. For example, “The Ultimate Guide to Social Media Image Sizes.” Resources are a great way to capture email subscribers by offering them in exchange for an email sign-up.
Writing compelling content is an art and a science. Focus on serving the needs of your readers, establish yourself as an expert, build trust, and make an emotional connection. Your goal is to create content so helpful, informative, and impactful that your readers can’t help but want to learn more about you and your business.
PROMOTE YOUR CONTENT
Once you’ve created your content, it’s time to promote it to drive traffic and increase visibility. Here are some of the top ways to get more eyeballs on your content:
- Share on social media
Post your content on platforms where your target audience spends time, like Facebook, Twitter, LinkedIn, and Instagram. Share an enticing excerpt, image, and link to drive clicks. Engage with anyone who comments or shares your post.
- Send an email newsletter
If you have an email list, send an email highlighting your new content. Share why it’s useful and include an engaging excerpt with a link to read more. Keep your email concise but compelling.
- Publish on Medium and LinkedIn
In addition to your own blog or website, publish your content on platforms like Medium and LinkedIn. Optimize it for their audiences and be active in the comments. This expands your reach to new potential readers and subscribers.
- Pitch industry publications
Research industry publications, blogs, podcasts, and newsletters your audience follows. Pitch your content idea or offer to write a contributed article for them on the topic. Some may republish your full article or interview you. Build these relationships over time.
- Promote on discussion forums
Search for popular discussion forums, groups, and communities in your industry or topic area. Share a link to your content there, along with a short, value-driven pitch for why others would benefit from reading it. Answer any questions people have and engage with the group.
- Reach out to influencers
Make a list of influencers in your niche with an engaged audience. Email them a personal note with a link to your content, explaining why you think their audience would find value in it. Don’t ask for anything in return, just check it out. Some may share it, giving you exposure to their followers.
Promoting your content is an ongoing effort, but by employing a combination of these strategies, you can achieve greater visibility and traffic in the long run. Keep at it and be active in the conversations you start. In time, you’ll build new readers and subscribers, raising your authority and influence.
Conclusion
So that’s the blueprint for creating compelling content that converts.
By focusing on your audience’s pain points and desires, developing a unique angle and voice, optimizing for search, and promoting your content, you now have the tools to build an audience and impact more people than you ever thought possible. The key is to simply start.
Pick one of the strategies and implement it, then move on to the next.
Don’t get overwhelmed by trying to do it all at once. With consistency and practice, you’ll be churning out high-quality, high-converting content in no time. Now get out there, start creating, and build your influence.
And let me know how I can help you with your content creation in the comment box!