Building backlinks is not everyones cup of tea. Backlinks are otherwise called inbound or incoming links, and they are links to your website from somewhere else on the web. They are very valuable to web indexes, as they give a good sign that a site is eminent. Also, quality backlinks helps in improving the domain authority of the website.

It promotes your website through social media, it might be worth checking whether you can get links to your domain included anyplace.

For example, if you are running a trade supply firm and the stores and tradesmen who use links to your site on their own website, these backlinks will generate visitors to your website. They will likewise show search engines that your site is important to individuals requiring for the services you offer.

No- Follow & Do-Follow: Difference, Uses & Importance

How to use backlinks for SEO

Search engines will consider the nature of backlinks when ranking as well as positioning a site. A good backlink will have most or all of the following traits:

  • It will originate from a trustworthy source
  • It will be included on a page which contains relevant information
  • The link text will be an applicable keyword
  • Your own website will be of good quality

Today, we will talk about various types of Backlinks which are ‘do-follow’ and ‘no-follow’. It is always said that you should continue building quality do-follow backlinks so as to produce better SEO and traffic for your website.

Introduction Of Do-Follow And No-Follow Links

No-Follow Backlink

“A no-follow link refers to the link that don’t have any SEO importance at all, and they won’t indicate the link profile that web indexes use to assess when positioning sites. Search engine bots will crawl on this link, but they won’t truly follow where it is indicated”.

Do-Follow Backlink

“A do-follow link is a link that will go on the SEO advantages of the site where it is enhanced to the hyperlinked site. This is the kind of backlink that link developers will make for SEO purposes. Backlinks made at high PR sources will go on the link juices towards the hyperlinked blog, thus enhancing its ranking position among the search engines”.

The Difference between Do-Follow and No-Follow Links

Essentially every link by default set as a Do-Follow link and in SEO when one link is linked with others they pass link juice value. It means that every internal and external Do-Follow link influences SEO ranking if they fit well to the search engine ranking parameters.

In any case, when links are using No-Follow tags they don’t pass any SEO quality to link the page, when search engine bots visit to link, they found instruction that these linking pages are determined to No-Follow and don’t have any advantages in SEO.

Where to use Do-follow and No-follow link?


We can use do-follow links in following examples;

  • Refer to the site which have relevant content
  • High quality websites (like Google blog)
  • Link to the original (if you have any referred content)


We can use do-follow links in following examples;

  • In the comment section, as we don’t have any control on it (any spam site may write a comment which may affect your site)
  • Random or unrelated sites in content
  • Gambling, Casino or porn websites
  • Affiliate Links (They are for linking and for sale basis commission, then why give them our link juice)

How distinctive web crawlers treat No-follow?

Google: Google never follows the no-follow link

Yahoo: Yahoo follows that link just to dig up new content, however, link juice is not passed

Ask: It doesn’t follow no-follow tag and regards it as do-follow link.

How to know if a link is “do-follow” or “no-follow”?

In Mozilla and Chrome, simply right click the link that you need to check and select “Inspect Element” in the menu. As you select it, a window will open at the base of the browser with a highlighted link with complete html code.

A no follow link is created with the no-follow link HTML tag by using “rel=”nofollow”, which looks like below given example:

<a href=”” rel=”nofollow”> Link Text </a>

And, if the tag “rel=”nofollow” is not mentioned, that means it is a do-follow link.

Importance of No-follow links in SEO

1) No-follow gets you noticed and Recognition

This implies a no-follow link acts an open support, which chooses how people will see your site, irrespective of knowing the style of links.

2) No-follow means more Links

When one individual links to your content, it gets you more publicity. When you stumble upon a topic on Google and pick the best, you find that post being linked to a few others. This means a no-follow link gets you more attention through natural link building.

3) No-follow gets you Profit

If you continually create awareness and keep visitors’ busy on your site, those no-follow links may get you far more than domain authority.

4) Unnatural Improvements

When a link can’t help SEO, you’re actually pushed to enhance your site’s interface,  pop-ups, content, design, and so on to catch the interest of people. This helps in decreasing the bounce rate of your website.

5) No-follow Links Actually Boost Rankings

If no-follow links helps your site do well, with a constant increase in the quantity of hits, shares and reviews, it shows to Google that you’re building your links normally, enhance your trust stream, and in the end, enhances your rankings.

Importance of Do-follow links in SEO

1) Quick Crawling and Indexing

If you have quite recently begun a new blog and need Google to achieve your blog rapidly, and index your fresh content directly after you published it, you may need to put some do-follow links towards your website. Updating blog page helps in indexing your website faster.

2) More Exposure

When you have effectively assigned do-follow links to your site, your content will probably be found by the clients. Thusly, you will be going to get a handful of visitors to your site, and the majority of them will presumably going to share your content and might be linking back to it.

3) Trustworthy Source

Individuals will consider your site as a respectable information source once they have seen your website’s page rank. Most bloggers in your niche will watch it and will create a few links to your website.

4) Enduring SEO benefits

Do-follow links have enduring advantages in your SEO; they may help you manage Panda and Penguin updates and other revives that Google takes off, after every two weeks.


What measures are you going to take to benefit high quality backlinks for your own website? Will you consider do-follow or no-follow links for the enhancement of your website? Please feel free to share with us in a comment box given below! You can also read out the interesting article: Top 6 Competitors Backlinks Analysis Tools.

2 thoughts on “An Insight of Nofollow & Dofollow Tag: Difference, Uses & Importance

  1. Sandeep

    Really very useful post. I just want to ask about the keyword on anchor text in do follow .
    Suppose I have keyword to target “Best company in delhi” . While creating back link for this, should we use only the exact words “best company in delhi” or we can also use some suffix and prefix in this like “which is the best company in delhi”
    Both will serve same outcome or it will be different???
    Please guide. Thanks

    • Hi Sandeep,

      Anchor text is one of the most important thing while creating any links as it notify both users and search engines what information going to be present on the hyperlinked page. If I would take your example: “which is the best company in delhi” would not be ethical to use as this type of anchor should redirect to either a blog post or article that has a list of best companies in Delhi. You should not always use exact match keywords to create anchor texts otherwise search engines may down rank your website. You should use a mix of brand specific, phrasal, broad, exact match and generic keywords to create anchor text diversity.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


clear formSubmit