It is often said that, either find a way or make one for yourself. In the digital era, to make yourself distinct and unsurpassed, it is important to make people read what you write. Undoubtedly, it seems to be difficult in the world full of noise, but yes, to achieve something higher, you need to move one step ahead of others.
No doubt, it is the ‘great content’, for which the readers yearns the most, but you cannot deny from the fact that it is the ‘appealing title’, which brings them there.
“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” ~ Copy blogger.
Therefore, to make your content stand out in your niche, you need to begin it with a super catchy headline. Let’s find out some tricks to do that.
The magical numbers:
The reason why so many writers use numbers is that they work and that too magically. Don’t believe? Then do an experiment:
Visit a nearby book store, scan for some popular magazines. Start with the front-page article headlines. The subject of the magazine hardly matters; it can be a weekly fashion book or a fitness magazine, all use numerals to start off the headline. Thus, numbers catch people’s attention significantly. Use them!
The fascinating adjectives:
You wish to grab the attention of the reader, therefore, you cannot miss these captivating adjective in your headlines: Effortless, Incredible, Essential, Unique, Elegant, Free, Absolute, and many more. Along this, to make your title unique, use the adjectives that aren’t used as frequently in other blog posts.
The Logical Rationale
Give your readers a reason to read. And, this is possible with the help of unique motivation and justification in your title. So, next time you write content, use any of them:
- Reasons
- Ideas
- Ways
- Secrets
- Tricks
- Principles
- Facts
- Lessons
(…or any other)
The tickling question
The curiosity starts with a question. And, if you want your readers to be eager, start it with a question! A title beginning with ‘what, why, how, or when’, are perfect to invite the readers to your content. It will not be wrong calling them the ‘trigger’ words. But, make sure you use either a tickling word or a number. Both will not be able to create the magic you desire for.
A bold promise
The readers are looking for something highly valuable. It is your sole liability to make that silent promise that they will get what they want. This will vary according to the audience and theme of your write up. The headline should commit them delivery of solution, knowledge and satisfaction, altogether.
Remember, there is no direct formula to create headlines that will grab the people’s attention the most. Keep it in the natural flow, maintaining the importance, truth and value of your every story!