Earlier we discussed the SEO Checklist for 2019 and today we come up with the issue that every digital marketer must have faced i.e “Unresponsive Clients”. Don’t lose your calm when a client hasn’t responded for long. Try these tips to get them back to you.
Emails after emails and continuous dropping of messages over the communicator…
But your client remains silent. He doesn’t respond to your query or correspondence. Dealing with an unresponsive client is quite frustrating, especially if you need their response at a critical point of a project.
Or they only respond to apologize or assure that they will take a note of a message right away. And then the same story goes on—they forget to respond. You may feel that you are not their priority anymore. Right?
Well, it’s likely to happen at some point. Getting your client back to conversion is not that difficult. All you need to remain calm and develop an empathic approach towards your client.
Take a deep breath to calm down. When you are ready, here are the tips to spark off communication with a client again.
1. Keep the Communication Clear and Straight Forward
Sometimes, clients are too confused to understand your point. This affects their decision-making ability, delaying the things. In this scenario, you need to be transparent and straightforward with your requirement or query. For example, you can explain to them about your requirements and the outcomes in the very beginning of your email. Avoid using too technical language and keep things simple with plain English. Also, encourage them to ask questions about any part of the project they are not clear about.
2. Create an Organized Proposal with a Focus over Deadlines
Make sure to highlight important deadlines within your proposal. Tell them about essential deadlines, and make sure to show causes and effects for the success and timing of the project. Maybe a client forgets to review each one. By highlighting the important ones, you get a better opportunity to continue the conversation with them.
3. Stay Proactive
Being proactive doesn’t mean to stalk your clients in any manner. In fact, it’s a way to keep the communication up and running between both parties. There are many ways to stay proactive.
Ask them upfront by placing a condition in your query. For example—“How can we move ahead with this project, just in case we don’t get your response?”
4. What About Calling Them?
While emails are great for setting formal conversation, phone calls are effective when you are looking for an instant response. You can discuss the project, consequences and sales pitch over the phone. Make sure to take notes during the call and deliver those notes as a summary directly after the call. It will ensure you that all issues were discussed and understood and above all, lets you highlight the critical things for a client.
5. Set a Regular Time Slot with Your Client
The availability of your client does matter. Maybe you are approaching them at the time they are off or not available. Therefore, you need to pace up with this thing to be heard by your client. Set up regular meetings or email communication in which you can have their attention. That’s a great way to stay in their touch than constantly sending them emails when they are not available.
The conclusion of all five tips is to work towards making your client feel seen, heard and teamed up with. But first of all, you need to understand your client. He or she may not be responding just because of tight schedules or other commitments. The point is here to recognize and consider your client’s workload so you can understand the reason why they are elusive.
This way, you can build a relationship of respect and trust. If it still doesn’t work, you need to accept the things and review your approach.
Do you have other tactics what to do when a client goes dark? Share with us by commenting below!