‘First impression is the last impression’

You might have heard it time and time before. And this stands highly true when it comes to your website. Especially, the URLs, which are often the first thing your customers and Google will see. Being the building blocks of an effective site hierarchy, URLs pass equity through your domain. Simply, these will direct a user to their desired destinations.

 This means, if you wish to keep up your website, it is essential to create an SEO friendly URL structure.  Also, you have to optimize the complete URL structure to make most out of them. Thankfully, producing great URLs which would make people click on isn’t as difficult as you think. There are some tricks and tips to follow. Find out them here:

How to Create SEO Friendly URLs:

1. Be careful with domain selection:

A crucial step in order to get enough attention is choosing the top level domain. You must check before investing your hard-earned money whether it is the top-level domain or not. Instead of choosing biz or pro, you can go for.com domain. This helps attract more audience and due to TLD you will able to improve the ranking of the website. If people are trusting on your domain, then it is a positive impact on your website. With more than 124 million people using a .com, the good choice is pretty clear.

2. Use of HTTPS:

Online security is something not to be missed, right? So if you are working hard to build SEO friendly URLs, make sure that you use the secure connection. For this you must use HTTPS instead of HTTP. It will help save your precious data as HTTPS is more secure due to an encrypted connection. Plus, it has turned out be a reliable option in improving the ranking on Google.

3. Avoid Stop Words:

You don’t need to add in stop words like as of, the, but, and, or, a, etc. to your title/headline.  Having freedom to judge on whether to include them or not, you need to focus on increased readability vs. length. It is not necessary to strictly put them away. However, avoiding the same will be helpful in making a URL shorter and readable.

4. Add Keywords in URLs:

Need to attract more users on the website? Try out the ‘Five’ words URL option. While it makes your URL appear simple giving the reader a clear idea of what your page contains, on the other hand you can use your keywords easily. Yes, use of keywords in URLs is something which will help you for targeting higher rankings. It will be easy for the users to reach you when they search for your URL on social media, in an email, or whenever they hover on a link. And yes, the keywords in the URL will help show up in search results.

5. Cut Down the Dynamic Parameters:

Some serious investment in rewriting your URLs, making them more static, readable will certainly work. Avoid using URL parameters. Try out tools like ISAPI and mod_rewrite for this. According to research, social sharing with shorter URLs communicates better and the content tends to perform better than long or unclear URL strings.

So, these were some easy ways for creating evergreen URLs, meanwhile ensuring that these are adored by users and search engines equally. Keep them in mind while you work on your online presence.

About the author

Internet Marketing Analyst, present Director @kvrwebtech.com Since 2009. Providing Internet Marketing as a medium for all kind of businesses to achieve the modern era goals. Have been highly successful in cultivating projects in Real Estate, Financial and Education Sector.