Rebranding can be such a mind-boggling process for companies that many stay away from this, as it creates a headache for their CMO and SEO departments.
Apart from the issues, you may have with your own SEO, rebranding can be a successful approach to build your long haul brand esteem. Even if your SEO rankings suffer, for the time being, this is still a useful attempt for some companies. Therefore, it is possible to secure your hard-earned rankings while experiencing the rebranding effort.
Rebranding efforts may include a name change, new logo or packaging and upgraded marketing materials that include the latest industry buzzwords.
The objective of rebranding is to impact a client’s observation about the product or service by renewing the brand and making it appear to be more latest and appropriate to the client’s needs.
Are you looking for rebranding company’s name without losing SEO benefits? If yes, then here are a few tips to ensure that while you’re re-branding, you stay at the top of the SERPs (search engine research pages) for your most important keywords.
#1 Rebrand by Updating Your Social Profiles
As you can save a domain name in the progress of your brand relaunch, not every single social platform is as easy to save or redesign. Each site is different in allowing you to redesign the social profile’s ID:
Facebook: If you’re simply updating your brand, Facebook permits you to change your page name, but only for one time. Also, there is a permission to change the reserved URL for once.
Twitter: As Twitter recommends, the best thing to do if you see an ID you want is, to contact the individual who claims the ID first and checks whether they wish to part with it.
LinkedIn: It doesn’t present the same number of confinements as other social platforms when changing the brand profile information. The best challenge with updating your brand on LinkedIn is the company name. If you have a special name, you may have no issue getting the page name that you need.
#2 Mobile-friendly Version
Believe it or not! These days mobiles are gaining much more popularity than computers. And, when it comes to re-branding your online company, you can’t neglect to make your site mobile-friendly. It is a must to make the site pages mobile-friendly so that it is easy to read and access.
Through mobile gadgets, you can get lots of traffic on your website. By concentrating first on the main page and then, if the number of audiences is increasing you can even launch your mobile site. Thus, don’t be scared of re-branding your company. All you need is to put Li’l bit efforts to make the attempt doing well.
#3 Save Your Existing Content Whenever Possible
Regardless of the fact that you need to completely refurbish your business name and site, try to keep up your unique and great content as best it can be expected. If you have an inclination that you need to create new content, try to nearly repeat your old stuff. This will help you to abstain from losing your origin and power and subsequently, will keep your rankings from dropping. Try not to ignore easy things like your headers or fonts; keeping up these little subtle elements could have a major effect in terms of SEO.
#4 Maintain the Old Sites Up For A Short Time
Remember that even if you set your redirects properly, your every action can create a confusion for the search engine crawlers. It might take a few days for the search engine crawlers to acknowledge that they are visiting a website on your new IP address.
In 2005, blogger Matt Cutts suggested keeping your old site up for no less than 24 hours after setting up redirects to your new domain. In any case, the crawlers may take longer than that to identify the new IP address, particularly since Google is crawling noticeably more website pages than it did 10 years back. Keep the old site up for no less than a week to maintain a safety level.
#5 Use Redirects Correctly
When you have recreated the content, ensure the crawlers can simply access it. Start by making a list of your old URLs and redirecting them to the new content pages. Either this will be very simple or very confusing, depending upon the URL structure. To proceed to the next step, you need to maintain the same site pages and URL structure.
If you haven’t saved the URL structure, read below…
If your websites have distinctive pages and diverse URL structures it’s not the apocalypse, but rather it makes things somewhat more confused. Since you can’t redirect old pages to the same on the new site, you’ll have to redirect them to the most pertinent page on your new site.
They propose making a spreadsheet with the URLs for the old site in one section and the URLs for the new site in another column. This clearly could be pretty tedious, so make certain to organize and begin with the pages that produce maximum traffic. It actually works extraordinarily once you get the hang of it.
In concluding lines, above were the 5 remarkable rebranding tips without downing the SEO benefits. To know more about SEO and marketing strategies, keep reading our blog on KVRwebtech.com.